creatingnewbusiness growthin a corporate · scaling quicklyscalebusiness (non-profitable)...

Creating new businessgrowth in a corporate

Hello!I am Lars GiereGlobal Head of Financing & Incubation @eBay Classifieds Group

Founder of felmo GmbH

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But this is why I’m here

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Super cool growthin a corporate

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Incubation

Derive Business Modelbased on Customer Insights,

Market Potential andCompany Fit.

P/M-Fit

Prove P/M-Fit based on Innovation Accounting and

Customer Satisfaction.

Scaling

Quickly scale Business (non-profitable) to relevant size while

showing positive marginpotential.

Efficiency

Turn Business profitable whilestill growing organically.

Synergies

Start incorporating deep inter-company synergies to leverage

strategic potentials.

Our Business Phases Model

Product/Company Fit

Your org needs to change

What’s in it for you?● Why Product/Company Fit is as important as Product/Market Fit

● How your org needs to change over time to create great growth

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Why Product/Company Fit is as important as

Product/Market Fit

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You can’t grow if you did‘t find Product/Market fit...

Poor ExecutionPoor Market

Poor ExecutionGood Market

Good ExecutionGood Market

Good ExecutionPoor Market

The marketalways wins

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But besides external fit you also need to find internal fit…

In an external ventureyou have multiple potential investors

In an internal ventureyou have only one

investor

Product/Company Fit isequally important

Product/Market Fit is yourleading indicator

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Otherwise your work-life might feel like this…

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Understanding Product/Company Fit is fairly simple

Just talk to your managers

Book Tip: Steven Bungay –The Art of Action

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But executing on Product/Company Fit it is just damn hard…

How your org needs to change

over time to create great

growth

2Poor Execution

Poor MarketPoor ExecutionGood Market

Good ExecutionGood Market

Good ExecutionPoor Market

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Looking deeper we had a phase ofdeclining growth

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8 9 10 11 12

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In this phase we were scaling ourorg heavily

Month 8 Month 10 Month 12

We needed to movefrom open collaborationto focused andstructured collaboration

Our key learningGood growth execution can only happen in a x-functional team that is empowered to workautonomously towards the same goal

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Why empowered & autonomously?

VS.

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Why the same goal?

500 100 10 500€

100 50 10 800€

Sessions Leads Sales Revenues

VS.

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Why x-functional?

VS.

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Key Take-Aways● Product/Company Fit is as important as Product/Market Fit

(if it’s not your own company)

● Good growth execution can only happen in a x-functional team thatis empowered to work autonomously towards the same goal

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