creating serendipity: 12 steps to digital marketing and social media success

Hello I’m Mike

I am on Twitter@mikeprasad

I am on Facebook/mikeprasad

I’vefounded

founded

founded

The New Fundamentals: Models for Digital Marketing to Drive Your Business

Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product

1.Understanding Your Business' Digital Ecosystem

2.Existing versus Thriving Online

3.Choosing the Right Channel Models, Mechanisms and Uses for Your Business

4.Creating the Right Channel Strategy

5.EstablishBaseline Content

6.User Targeting and Reinforcement

7.Research Influencer Lists and Blogs

BroaderAudience Adoption

MajorPress &

Exposure

CriticalViralBuzz

Key Influencers

Blogger Press

Local Press

Targeted Grassroots Seeding

8.Create the Circle of Shiny

Shiny

First LookBroa

dcas

t, Ex

port

& Sh

are

AdoptionGreat

Experience

Seed Audience

Social Media Mechanism

9.Leverage External Trends and Emergent Opportunity

10.Importance of Timing and Understanding Engagement Falloff

11.External Brand Leveraging and Audience Acquisition

12.Achieve Curated Serendipity

Want to talk more?mike@agencyhi.comwww.agencyhi.comwww.kinetiqlabs.com