creating a winning target school strategy

February 10th, 2015

Target School Webinar Presented By: Paul O’Shea

LinkedIn: https://www.linkedin.com/pub/paul-o-shea/0/895/463

Webinar Agenda – A Recap

TARGET SCHOOL STRATEGY WEBINAR

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• For many employers, a successful campus recruiting season is crucial in

securing the best talent for their organization and fulfilling the year's hiring goals.

• But a growing number of companies are finding that “success” is

becoming more and more elusive due to a number of factors and now they

are beginning to ask some provocative questions about why their current

school list is not actually delivering the results they need.

• We also recognize that school selection can be a very emotional discussion

and that deep school relationships built over time can make change very

challenging but many leading companies are beginning to ask the hard

questions about their return on the investment but more importantly, how they

can gain some new competitive edge to position their company for success over

the next 5-10 years?

universumglobal.com

Let data and insight be your foil!!!

TARGET SCHOOL STRATEGY WEBINAR

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It’s all about where to go……or is it??

TARGET SCHOOL STRATEGY WEBINAR

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?

“Every time I mention evaluating our target

school list it becomes an emotionally charged

discussion and we never reach a solution”

“We are transforming as an organization to have

more of a tech focus over the next 5 years and so

we need to significantly increase our STEM intake

but I don’t know where to start?”

“We have aspirational

goals to be a more

diversified

organization but we

continue to miss our

goals each year – how

do we change that?”

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?“We got less than 10% of our hires last year

from half our target schools…what’s wrong?”

“I’ve been going to the same schools for the last few years but in

the last 2 years I have noticed my yield has been declining and I

cannot definitively explain why?”

“It has been a few years

since we evaluated our

school list and I want to

know what best

practice is”

These questions all sit in one of the following 3 buckets

TARGET SCHOOL STRATEGY WEBINAR

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How are my current schools

performing?

Evaluation

Do I need to consider adding

new schools?

Addition

Do I need to reduce my school list?

Removal

These questions all sit in one of the following 3 buckets

TARGET SCHOOL STRATEGY WEBINAR

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But the most critical question we need to ask is:

“Does my company have a Target School

Strategy that is based on a 1-3 (or 5) year

timeframe outlining the talent demand plan that

will enable my organization to confidently find

and attract the required talent based on future

needs of the organization?”

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Who? Where?

What? How?

Measure

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Do we start

looking for talent

before we have

properly defined

what talent we

need?

Ultimately your target school strategy needs to outline a plan

to optimize talent supply and demand

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Talent Supply

Talent Demand

universumglobal.com

What is your break even point?

TARGET SCHOOL STRATEGY WEBINAR

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Cost

Yield

Strong campus relationships or strong ROI metrics?

A target school strategy is critical now more than ever

because

TARGET SCHOOL STRATEGY WEBINAR

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Traditional career paths no longer apply

New competitors now fishing in your talent pools

Business requirements are changing

Recruiting is becoming more costly

Virtual and social recruiting will force a new paradigm

universumglobal.com

Understanding supply at a granular level is also critical to be

able to determine, with tolerance, how many schools you

need in order to achieve your hiring targets

TARGET SCHOOL STRATEGY WEBINAR

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1348

255

123

8

19%

9%

0.6%

Total Engineering

Degrees

Total Female

Engineers

Total Diverse

Female

Engineers

Total African

American Female

Engineers

(6% when you

exclude non-

residents)

Source: National Center for Education Statistics

(18% when

you exclude

non-residents)

So what criteria are most commonly used?

TARGET SCHOOL STRATEGY WEBINAR

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Quality

Quantity

DiversityFit Relationships

Expertise

R&D

Alumni

Investments

Past

Success

Location

Competition

Case

Studies

universumglobal.com

Less opinion – more fact!

TARGET SCHOOL STRATEGY WEBINAR

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Virtual

= 5%

Supplementary Schools = 15%

Foundational Schools = 80%

Using integrated fact based

calculations – you can now

segment your schools

based on their role in your

school strategy

Role: Foundational or

supplementary or virtual

Performance expectations:

80% of hires from foundation

schools

Performance based

investment: If your school

delivers above target market

share and high quality

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Who? Where?

What? How?

Measure

Key takeaways?

TARGET SCHOOL STRATEGY WEBINAR

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1. Use data and facts to bring objectivity to this challenging issue

2. Look inward first…..then determine your strategy

3. Good relationship or good performance?

4. Get granular and measure performance at that level

5. Be pragmatic – the best talent for others may not be the best talent for you

6. How you choose and weight selection criteria is your call

7. Know your Employer Value Proposition

8. Do not forget social!!!!

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