creating a successful online horticultural community online

DAVID ROBINSON MEMORIAL LECTURE 22nd October 2015 hosted

at the University College Dublin

‘Creating a Successful Horticulture Community Online’

DAVID ROBINSON MEMORIAL LECTURE AGENDA

• My background• About Shoot the company• Shoot’s member offering• Who are Shoot’s members• Sharing• Coming soon• Join the Shoot community• Questions

WHO AM I AND WHAT IS SHOOT?

Christine Whatley MSGD – “Shoot is an absolutely invaluable resource. It is the best site I know for the range of plants and information included.”

Esra Parr – “I use Shoot in many different ways - best of all, the monthly emails I organise for my clients so that they can care for their own gardens - genius."

Faith Ramsay - "Shoot has been my main go-to website for information on plants”

MEMBER INVESTORS

MASS CHALLENGE ‘TOP 26’

HOW DO MEMBERS GET STARTED USING SHOOT?

SAMPLE MEMBER GARDEN PLAN

TOUR FOR NEW MEMBERS

PLANT LISTS

20,000 PLANT PAGES

MONTHLY CARE CALENDAR

RECOMMENDED PLANTS

GARDEN PLANNER

SAMPLE MEMBER GARDEN PLAN

WHO ARE SHOOT’S MEMBERS?

HORTICULTURAL WEB COMMUNITY“A perfect platform to

reach gardening enthusiasts.”

Elspeth BriscoeMyGardenSchoolMarketplace Shop

“I'm trying to identify my inherited plants just now at my new house.”

Anne DobleNewbie Member "I will continue to use Shoot for

the rest of my life or as long as I can garden."

Nikki GriffithLifetime Member

“I login to Shoot every day. I love it!!”

Judi SamuelGarden DesignerProfessional Member

“Time and value for money are Shoot’s huge benefits to my business.”

Matt NicholGarden Designer MSGD MBALI

Professional Member

"I advise all my students to use your site “

Julia Fogg Landscape Architect, Lecturer + Studio TutorProfessional Member

"Shoot Marketplace gives us access to an ideal target market“

John PaisleyWych Cross Garden CentreMarketplace Shop

MEET SOME SHOOT MEMBERS

WHAT DO MEMBERS SHARE?

Garden and Member Profiles

WHAT MEMBERS SHARE

Garden and Member Profiles

WHAT MEMBERS SHARE

Garden and Member Profiles

WHAT MEMBERS SHARE

Identify a plant

WHAT MEMBERS SHARE

Gardening Questions

WHAT MEMBERS SHARE

Plant Photos

WHAT MEMBERS SHARE

Plant Lists

WHAT MEMBERS SHARE

Designer Gardens

WHAT MEMBERS SHARE

Professional Listings

WHAT MEMBERS SHARE

Plants and Products for Sale

WHAT MEMBERS SHARE

COMING SOON – WHAT ARE WE WORKING ON?

COMING SOON

Branding on sponsored client gardens

PROMr. Client

Ms. Client

Garden Maintenance

Sharing gardens with activity and in-site messaging

COMING SOON

Sharing gardens with activity and in-site messaging

COMING SOON

Garden gallery

COMING SOON

50% offUse CODE: BORDBIA

Offer on regular £36 membership.Expires 19th November 105

EXCLUSIVE LECTURE DISCOUNT OFFER

Contact Nicola Gammon on Twitter@shootgardening

If you are interested to work for Shoot:Email: careers@shootgardening.co.uk