creating a customer-centric keyword strategy by casie gillette

#SMX #12a @casieg

Content, Keyword Research & The Art Of Audience Engagement

CREATING A CUSTOMER-CENTRIC KEYWORD STRATEGY

#SMX #12a @casieg

• Director of Online Marketing at KoMarketing, a B2B

Online Marketing firm in Boston, MA.

• In the online marketing industry for over 10 years,

working on both the agency side and in-house.

• Responsible for developing and implementing

strategies for both small businesses and Fortune 500

companies.

• Connect with her on Twitter @casieg.

ABOUT CASIE:

#SMX #12a @casieg

#SMX #12a @casieg

50% OF SEARCH QUERIES ARE FOUR

WORDS OR LONGER

#SMX #12a @casieg

27% OF SEARCH QUERIES ARE

QUESTIONS

#SMX #12a @casieg

70% GROWTH IN YOUTUBE

HOW-TO SEARCHES

#SMX #12a @casieg

AVG VOICE SEARCH QUERY

5-6 KEYWORDS

#SMX #12a @casieg

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WHERE

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#SMX #12a @casieg

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TALK TO CUSTOMER

SUPPOR

T

#SMX #12a @casieg

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CASE

STUDY

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CABINETS

INDUSTRIAL

CABINETS

201520142013

50% INCREASE IN ORGANIC

TRAFFIC

#SMX #12a @casieg

CABINETS

INDUSTRIAL

CABINETS

201520142013

50% INCREASE IN ORGANIC CONVERSIONS

#SMX #12a @casieg

#SMX #12a @casieg

THERE’S A

DISCONNECT

#SMX #12a @casieg

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CASE

STUDY

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NEW CONTENT

MONTH 3MONTH 2MONTH 1

53% INCREASE IN ORGANIC TRAFFIC

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*

*

*

KEYWORDS VS. PHRASES

KNOW YOUR CUSTOMER

GIVE THEM THE ANSWERS

#SMX #12a @casieg

THANK YOU!

SEE YOU @SMX WEST

SAN JOSE, CA

MARCH 1-3, 2016