creating a customer-centric keyword strategy by casie gillette
TRANSCRIPT
#SMX #12a @casieg
Content, Keyword Research & The Art Of Audience Engagement
CREATING A CUSTOMER-CENTRIC KEYWORD STRATEGY
#SMX #12a @casieg
• Director of Online Marketing at KoMarketing, a B2B
Online Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with her on Twitter @casieg.
ABOUT CASIE:
#SMX #12a @casieg
#SMX #12a @casieg
50% OF SEARCH QUERIES ARE FOUR
WORDS OR LONGER
#SMX #12a @casieg
27% OF SEARCH QUERIES ARE
QUESTIONS
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70% GROWTH IN YOUTUBE
HOW-TO SEARCHES
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AVG VOICE SEARCH QUERY
5-6 KEYWORDS
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WHERE
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TALK TO CUSTOMER
SUPPOR
T
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CASE
STUDY
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CABINETS
INDUSTRIAL
CABINETS
201520142013
50% INCREASE IN ORGANIC
TRAFFIC
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CABINETS
INDUSTRIAL
CABINETS
201520142013
50% INCREASE IN ORGANIC CONVERSIONS
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THERE’S A
DISCONNECT
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CASE
STUDY
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NEW CONTENT
MONTH 3MONTH 2MONTH 1
53% INCREASE IN ORGANIC TRAFFIC
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*
*
*
KEYWORDS VS. PHRASES
KNOW YOUR CUSTOMER
GIVE THEM THE ANSWERS
#SMX #12a @casieg
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016