create data driven growth for commerce

GROWTH HACKINGCreate data driven growth for

commerce

FAMOUS GROWTH HACKS

ECOMMERCE IS AN IDEAL BUSINESS MODEL TO GROW

WHAT IS GROWTH HACKING

Data driven ecommerce growth

ECOMMERCE GROWTH TACTICS

GROW BASED ON YOUR DATA

@evelinesmet

Hi, I’m Eveline

@evelinesmet

Career path

Today..

@evelinesmet

Ecommerce: not a traditional business model

But first..What is growth hacking?

What kind of person do I need to grow my ecommerce business?

Growth hacking mindset

@evelinesmet

Famous growth hacks

HARRY’S REFERRAL HACK

AIRBNB ACQUISITION HACK

HOTMAIL REFERRAL HACK

Hotmail referral hackSPOTIFY REFERRAL HACK

MOBILE VIKINGS REFERRAL HACK

MC DONALDS ACQUISITION HACK

TECHNOLOGY BASED

AUTOMATE THE PROCESS

USE NON-TRADITIONAL CHANNELS

What is different?

RUN EXPERIMENTS

MEASURE & GROW

Ecommerce growth tactics

BEHAVIOUR BASED MARKETING

MOBILE CUSTOMER JOURNEY

@evelinesmet

LEAD GENERATION

In God we trust, all others must bring data!

empathy

stickiness

virality

revenue

scale

e-commerce

2 sided market

SAAS Mobile app

User gen content Media

INTERVIEWS (QUANTITATIVE) & SURVEYS (QUALITATIVE)

LOYALTY CONVERSION

INVENTORY LISTINGS

ENGAGEMENT CHURN

DOWNLOADS CHURN

VIRALITY

CONTENT SPAM

TRAFFIC VISITS

RETURNS

CAC SHARES

RETENTION

CAC SHARING

INHERENT VIRALITY

CAC

WOM APP RATINGS

CAC

INVITES SHARING

CONTENT VIRALITY

TRANSACTION LTV

CONVERSION %

TRANSACTION COMMISSION

UPSELLING CAC CLV

CLV ARPDAU

ADS DONATIONS

CPE AFFILIATE % EYEBALLS

AFFILIATES WHITE LABEL

OTHER VERTICALS

API MARKETPLACE

SPINOFFS PUBLISHERS

ANALYTICS USER DATA

SYNDICATION LICENSES

BU

SIN

ESS

STA

GES

BUSINESS MODEL TYPES

WORK ON CAC & LTV

LTV

Marketing efficiency

Retention rate

CAC%

Cart size

BY INCREASING CUSTOMER RETENTION

INCREASE CUSTOMER LIFETIME VALUE

Data driven strategy & tactics

IMPLEMENT A CUSTOMER LOYALTY PROGRAM

SEND BEHAVIOUR BASED EMAILS

USE CURATED CONTENT ON SOCIAL MEDIA

Use your data to grow

FAMOUS GROWTH HACKS

ECOMMERCE IS AN IDEAL BUSINESS MODEL TO GROW

WHAT IS GROWTH HACKING

Data driven ecommerce growth

ECOMMERCE GROWTH TACTICS

GROW BASED ON YOUR DATA

@evelinesmet

Questions? eveline@growthagency.co @evelinesmet