craft beer of summer report

Craft Beer of Summer Campaign Report Campaign: Craft Beer of Summer Campaign Dates: July 21 - Nov 30, 2014 Date Prepared: December 1, 2014 Prepared By: A. Page

•  Increase Craft Beer Zone’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers •  Develop awareness of current promotions and social brand

Campaign Goals

Creative

Email and Social Creative

Campaign ReportCampaign Statistics

•  69,892 visitors (total response)

•  5,391 purl visitors

•  48,205 share (social response)

•  16,296 other (email/direct response)

•  9,436 Opt-ins

•  1,967 Shares

Overall Results Notes

CBZ  Em

ail  1  

Google Audience (www,craftbeerofsummer.smc2.net)

SAZ  Em

ail  1  

MDZ

 Email  1  

SLZ  Em

ail  1  

MDZ

 Email  2  

CBZ  Em

ail  2  

SAZ  Em

ail  2  

SLZ  Em

ail  2  

SLZ  Em

ail  3  

CBZ  Em

ail  3  

MDZ

 Email  3  

SAZ  Em

ail  3  

•  Google indicates 33,093 visits

•  16,521 unique visitors

•  49.6% new visitors

•  249,537 page views

•  7.54 pages / visit

Overall Google Results

Email Statistics

Google Funnel

Google Funnel Contd.

Location

Sharing Vehicles

Location

Survey Results

Survey Results Contd.

New: 1,900Social Statistics

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 249,537- $7,486.11 Website visit – 33,093 - $33,093.00 Time on site – n/a – n/a Email opens – 37,871 - $3,787.10 Email clicks – 6,852 - $6,852.00 New Email opt ins – 9,115 - $54,690.00 Social impression – 13,921,026 - $13,921.03 Social Facebook – 1,339 - $6,695.00 Social Twitter - 907 - $2,721.00 Total Value $129,245.24

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -

impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

Metrics

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