couchsurfing brand book

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An internal brand book for Couchsurfing.org

TRANSCRIPT

COUCHSURFING

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

NOTyour

POINTER FINGERis NOT

THE LEANING TOWERof

PISA

HOLDINGUP

TRAVE

L LIKE A LOCAL

UPPANDA EXPRESS

ChinaGO TOEAT PANDA EXPRESSand

Or ask for a FORK

TRAVE

L LIKE A LOCAL

WHO WE ARE TEACHINGIMAGINE

EVADING BARRIERS

hospitality networkWe are a community of hospitality; a network of culture enthusiasts who challenge barriers and live to surpass the imagination of what could be.

Free-spirited and young, we are interested in the world outside our own. We want to touch and feel and discover new possibilities. Let the journey continue.

WHAT ISCOUCHSURFING

?Couchsurfing is a network of international people who invite you to sleep on their couch for free while you are traveling.

6,7

64

,61

7PO

SITIVE

COU

CHSU

RFIN

G EXP

ERIEN

CES

First-hand encounters shift boundaries and introduce us to unfamiliar ways of being. We have the opportunity to practice experiencing the world differently.

WITHOUT ITINERARIES OR EXPECTATION

TAKE OFFfanny packthe

OFFAND

live a little

TRAVE

L LIKE A LOCAL

3,824,371COUCHSURFERSWORLDWIDE

28average surfer age is...

2869%

between the ages of 18 & 29

FRIENDSHIPSCREATED4,129,034

1. NEW YORK, USA

2. PARIS, FRANCE

3. LONDON, ENGLAND4. BERLIN, GERMANY

5. Istanbul, turkey

TOP COUCHSURFING CITIES

HOW IT WORKSStart by searching for people who interest you.

Once you’ve found someone, send them a message, inviting them to your home or requesting to stay in theirs.

Then, meet up in person and share a unique experience.

HOW IT WORKS

BECOME A CITIZEN OF THE

COUCHSURFER.ORG

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