corporate hospitals
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CORPORATE HOSPITALS
CHANGING FACE
MAGAZINE- BUSINESS INDIA
JULY 24-2011
PRESENTED BY NATHIYA .N RAHUL KR.SINGH MBA(HA)
INTRODUCTIONIndian healthcare industry is expected to grow up to $40
billion by 2012.The reason for growth- Private players entering into
hospital service.The result is growing trend of corporate hospital in
metros and even in non-metro cities.The corporate hospitals have totally changed the
healthcare delivery system and captured the major tertiary care market.
WHY CHANGE?Revenue generationQualityCompetitionBranding Huge gap between demand and supply (860 bed /million)Harnessing the potential of Medical tourism($2 billion
industry by 2012)
TOOLSIntensive Marketing and
powerful brand promotion.Hiring best Human
resources.Intensive expansion .Accepting Health
insurance($6 billion ).Technology.NRI doctors.
KEY PLAYERSApollo Hospitals(52)Max Healthcare(13)Fortis(56)Care Hospital(12)Global hospital(8)Vasan Eye Care(80)Medica synergie(4)
And many mores…….
STRATEGYFranchise model and management contract.Package system-Total charge, LOSAttracting Health insurance(IP as VIP)Medica doctor ecosystem- doctor can choose
their own talent pool.Fishing trips-Going foreign to attract NRI medicos.Admission privileges-Outside doctors can admit their
patient and can be part of hospital.Appointing senior consultant on full time basis.
CONCLUSIONThere is a sea change in which people are now choosing
their healthcare provider and the corporate hospital are fulfilling there need along with commercializing the healthcare delivery system.
IT’S A
TIME
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