CORPORATE HOSPITALS

CHANGING FACE

MAGAZINE- BUSINESS INDIA

JULY 24-2011

PRESENTED BY NATHIYA .N RAHUL KR.SINGH MBA(HA)

INTRODUCTIONIndian healthcare industry is expected to grow up to $40

billion by 2012.The reason for growth- Private players entering into

hospital service.The result is growing trend of corporate hospital in

metros and even in non-metro cities.The corporate hospitals have totally changed the

healthcare delivery system and captured the major tertiary care market.

WHY CHANGE?Revenue generationQualityCompetitionBranding Huge gap between demand and supply (860 bed /million)Harnessing the potential of Medical tourism($2 billion

industry by 2012)

TOOLSIntensive Marketing and

powerful brand promotion.Hiring best Human

resources.Intensive expansion .Accepting Health

insurance($6 billion ).Technology.NRI doctors.

KEY PLAYERSApollo Hospitals(52)Max Healthcare(13)Fortis(56)Care Hospital(12)Global hospital(8)Vasan Eye Care(80)Medica synergie(4)

And many mores…….

STRATEGYFranchise model and management contract.Package system-Total charge, LOSAttracting Health insurance(IP as VIP)Medica doctor ecosystem- doctor can choose

their own talent pool.Fishing trips-Going foreign to attract NRI medicos.Admission privileges-Outside doctors can admit their

patient and can be part of hospital.Appointing senior consultant on full time basis.

CONCLUSIONThere is a sea change in which people are now choosing

their healthcare provider and the corporate hospital are fulfilling there need along with commercializing the healthcare delivery system.

IT’S A

TIME