copyright © 2008 wadsworth / ch. 11 informative presentations 11 eighth edition

Copyright © 2008 Wadsworth / Ch. 11

Communicating For Results

Informative PresentationsInformative Presentations

1111

Eighth Edition

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Opening Quotation1111

Iacocca & Novak, Iacocca, Bantam, 1986, p. 16

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EXXON Valdez Oil Spill

Answer the following questions: --What specific things damaged EXXON’s image & credibility?

--How was CEO Rawl’s presentation perceived by the public?

--What should Rawl have done differently?

EXXON: Case StudyR

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BIS

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Informative Presentations:

Overview

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Oral Presentations

Informative presentation

Basic types included in this text are . . .

An oral briefing or report that promotes understanding of an idea or body of related facts. For example:

--Volunteer opportunities in the Metroplex--Potential advantages of a company blog

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Copyright © 2008 Wadsworth / Ch. 11

Oral Presentations

Persuasive presentation

Basic types included in this text are . . .

Informative presentation

A deliberate attempt to influence opinions, behaviors, and choices. For example,

--Volunteer work is everyone’s duty--Company blogs should be restricted

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High-Quality Presentations

Present true, honest, fair information

Avoid embellishment or exaggeration

Design graphics for accuracy

Express ideas clearly

Present objective facts

Use tact

Include the following characteristics . . .

Joel G

ord

on

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Definition

Tools to Aid Understanding

A clear, explicit statement of what something is, accompanied by one or more of the following:--Comparison or contrast--Two or more examples --The etymology (origin or root meaning)

--Synonym (similar meaning) or antonym (opposite meaning)

--List of essential features

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Definition

Description

Tools to Aid Understanding

A tool that paints a vivid, detailed picture of the topic by using:--Concrete words (instead of dog, say “West Highland white terrier named Mischief”)--Figures of speech such as similes, metaphors & onomatopoeia (words that sound like their meaning)

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Definition

Description

Explanation

Tools to Aid Understanding

A statement that describes the relationship between certain items:--Use with visuals & clear connecting words--For complex topics (begin with “big picture”)--If audience skeptical (begin with “lay” belief,

then present the more accurate belief/theory)

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Definition

Description

Explanation

Narration

Tools to Aid Understanding

A story about real or imagined things, people, or events presented with:

--Detail & enthusiasm--Probability (story is likely & easy to follow)--Fidelity (story rings true to listener experiences)

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Informative Preparation

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Basic Presentation OutlineIntroductionBody

I. Main Point A. B. C. II. Main Point A. B.III. Main Point A. B.

C.Conclusion

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Informative Presentations

Analyze listeners

Determine general topic

Write exact purpose in one

sentence

Plan body of presentation

Prepare conclusion & intro

Practice with notes/visuals

Preparation steps include . . .

Anne D

ow

ie

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Analyzing Listeners

Specific type of group

Goal or purpose of group

Size of group

Characteristics of group

Knowledge of group

Outside the organization, determine . . .

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Pers

son

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Analyzing ListenersHow many people?

Attendance by choice?

What do they know about topic?

Who are they?

Do they know you?

What is their attitude?

Inside the organization, determine . . .

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ital V

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es

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Identify General Topic

Fits requirements of assignment

Will benefit and interest your

audience

You already know a lot about

You are interested in

Select a topic that . . .

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Exact Purpose

After hearing my presentation, the

audience will…

Write your purpose in a simple sentence beginning with . . .

Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.”

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Expand Ideas Into Outline

Include two or more items per

level

Capitalize first word in each level

Indent each level

Use standard numbering

Use parallel wording

Basic outlining rules include . . .

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Expand Ideas Into Storyboards

Separate storyboard for each step

Title or thesis statement

Sketch of planned visuals

Supporting statements with sources

Transition sentence at bottom

Storyboards include . . .

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Main points are related ideas, but have no time, spatial, or causal connection.

Topical

Methods of OrganizationFor informative speeches . . .

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Copyright © 2008 Wadsworth / Ch. 11

Topical

Main points arranged by time (step-by-step, or by date).

Chronological

Methods of OrganizationFor informative speeches . . .

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Copyright © 2008 Wadsworth / Ch. 11

Topical

Chronological

Main points arranged by location in space (front to back, first to third floor, or north to south).

Spatial (Geographic)

Methods of OrganizationFor informative speeches . . .

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Copyright © 2008 Wadsworth / Ch. 11

Topical

Chronological

Spatial (Geographic)

Main points indicate an effect-cause or cause-effect relationship.

Causal

Methods of OrganizationFor informative speeches . . .

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Copyright © 2008 Wadsworth / Ch. 11

Awareness Check1111Organization Patterns . . .Organization Patterns . . .

Check answers at back of book

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Prepare Introduction

Capture attention of listeners

Motivate audience to listen

Convince audience you are

qualified

Give thesis statement

An introduction contains four main steps . . .

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Prepare Conclusion

Summary

Closing thought or statement

A conclusion contains two main steps . . .

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Informative Delivery Methods

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Practice Presentation

Prepare speaking notes on note cards

Practice presentation

Practice using visual aids

Practice using speaking notes and visual aids . . .

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Speaking from memory

Extemporaneous speaking

Speaking from visuals

Speaking from manuscript

Impromptu speaking

Delivery MethodsMethods include . . .Methods include . . .

Lon C

. D

iehl/Photo

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it, In

c.

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The End1111