copyright © 2008 wadsworth / ch. 11 informative presentations 11 eighth edition

Copyright © 2008 Wadsworth / Ch. 11

Communicating For Results

Informative PresentationsInformative Presentations

1111

Eighth Edition


Opening Quotation1111

Iacocca & Novak, Iacocca, Bantam, 1986, p. 16


EXXON Valdez Oil Spill

Answer the following questions: --What specific things damaged EXXON’s image & credibility?

--How was CEO Rawl’s presentation perceived by the public?

--What should Rawl have done differently?

EXXON: Case StudyR

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Informative Presentations:

Overview


Oral Presentations

Informative presentation

Basic types included in this text are . . .

An oral briefing or report that promotes understanding of an idea or body of related facts. For example:

--Volunteer opportunities in the Metroplex--Potential advantages of a company blog

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Oral Presentations

Persuasive presentation

Basic types included in this text are . . .

Informative presentation

A deliberate attempt to influence opinions, behaviors, and choices. For example,

--Volunteer work is everyone’s duty--Company blogs should be restricted

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High-Quality Presentations

Present true, honest, fair information

Avoid embellishment or exaggeration

Design graphics for accuracy

Express ideas clearly

Present objective facts

Use tact

Include the following characteristics . . .

Joel G

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Definition

Tools to Aid Understanding

A clear, explicit statement of what something is, accompanied by one or more of the following:--Comparison or contrast--Two or more examples --The etymology (origin or root meaning)

--Synonym (similar meaning) or antonym (opposite meaning)

--List of essential features


Definition

Description


A tool that paints a vivid, detailed picture of the topic by using:--Concrete words (instead of dog, say “West Highland white terrier named Mischief”)--Figures of speech such as similes, metaphors & onomatopoeia (words that sound like their meaning)


Definition

Description

Explanation


A statement that describes the relationship between certain items:--Use with visuals & clear connecting words--For complex topics (begin with “big picture”)--If audience skeptical (begin with “lay” belief,

then present the more accurate belief/theory)


Definition

Description

Explanation

Narration


A story about real or imagined things, people, or events presented with:

--Detail & enthusiasm--Probability (story is likely & easy to follow)--Fidelity (story rings true to listener experiences)


Informative Preparation


Basic Presentation OutlineIntroductionBody

I. Main Point A. B. C. II. Main Point A. B.III. Main Point A. B.

C.Conclusion

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Informative Presentations

Analyze listeners

Determine general topic

Write exact purpose in one

sentence

Plan body of presentation

Prepare conclusion & intro

Practice with notes/visuals

Preparation steps include . . .

Anne D

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Analyzing Listeners

Specific type of group

Goal or purpose of group

Size of group

Characteristics of group

Knowledge of group

Outside the organization, determine . . .

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Analyzing ListenersHow many people?

Attendance by choice?

What do they know about topic?

Who are they?

Do they know you?

What is their attitude?

Inside the organization, determine . . .

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Identify General Topic

Fits requirements of assignment

Will benefit and interest your

audience

You already know a lot about

You are interested in

Select a topic that . . .

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Exact Purpose

After hearing my presentation, the

audience will…

Write your purpose in a simple sentence beginning with . . .

Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.”


Expand Ideas Into Outline

Include two or more items per

level

Capitalize first word in each level

Indent each level

Use standard numbering

Use parallel wording

Basic outlining rules include . . .


Expand Ideas Into Storyboards

Separate storyboard for each step

Title or thesis statement

Sketch of planned visuals

Supporting statements with sources

Transition sentence at bottom

Storyboards include . . .


Main points are related ideas, but have no time, spatial, or causal connection.

Topical

Methods of OrganizationFor informative speeches . . .


Topical

Main points arranged by time (step-by-step, or by date).

Chronological



Topical

Chronological

Main points arranged by location in space (front to back, first to third floor, or north to south).

Spatial (Geographic)



Topical

Chronological

Spatial (Geographic)

Main points indicate an effect-cause or cause-effect relationship.

Causal



Awareness Check1111Organization Patterns . . .Organization Patterns . . .

Check answers at back of book


Prepare Introduction

Capture attention of listeners

Motivate audience to listen

Convince audience you are

qualified

Give thesis statement

An introduction contains four main steps . . .


Prepare Conclusion

Summary

Closing thought or statement

A conclusion contains two main steps . . .


Informative Delivery Methods


Practice Presentation

Prepare speaking notes on note cards

Practice presentation

Practice using visual aids

Practice using speaking notes and visual aids . . .

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Speaking from memory

Extemporaneous speaking

Speaking from visuals

Speaking from manuscript

Impromptu speaking

Delivery MethodsMethods include . . .Methods include . . .

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The End1111

copyright © 2008 wadsworth / ch. 11 informative presentations 11 eighth edition

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