content marketing with slideshare

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Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

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Content Marketing with SlideShare

Ross Mayfield

The launch Oct 2006

Visual Essays

Visual Resume

SlideShare has been on LinkedIn.com since 2008

Both appeal to professionals. Have different strengths.

Tara Hunt

Co-founder at Buyosphere

Who is marketing their content & how

WhoIndividuals, small businesses & enterprises all share

Its often a story

Salesforce shares all formats

Showcase experts from the company

Or departments

5 tips for content marketing on SlideShare

Make it visual

Tap into a trend

Be provocative!

Be a thought leader

Help content go viral

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