content marketing strategy | what is content marketing | content marketing plan

Jamshaid (Jam) Hashmijhashmi@clicktecs.com

Content Marketing

@jamshaidhashmi

Digitization

The

transformation

of data from

offline (physical)

to online (digital)

Did you know…?

Sales metrics are changing to reflect

changes in buyer behaviour

The power of 3

Lets discuss these 3 common marketing

tactics in greater detail

Content Marketing: Old and New

Official Definition:

“Content Marketing is the art of understanding exactly what your prospects and

customers need to know. Then delivering that content to them in a relevant and compelling way to grow your

business”

--The Content Marketing Institute

SEO--Perfectly Optimized Page

What is Social Media?

social media is basically a

conversationHi! What’s up?Did you

hear?You won’tbelieve...

What is Social Media?

• Using Networks such as:

The power of 3

Optimized Content Marketing

New Normal Definition:“Optimized Content Marketing is the art of

understanding exactly what your prospect and customers need to know and deliberately producing

optimized content based on keywords that are driving organic search traffic and conversions. Then delivering

that optimized content in a relevant and compelling way to grow your business by socializing the content

through your organization’s social networks.”

--Krista LaRiviere, gShift Labs

Focus on Engagement vs Lead count. 

Implication: Businesses are moving  away

from “how do I generate more

leads” to “how do I engage qualified buyers.”

Where to begin?

Start with questions about Audience• Who is the customer? What do they care about? • Where do they discover content? • What formats do they prefer? • What motivates them to act? • What stories will we tell to align brand & customer

goals?

Next…

• Keywords: Broad & Category (even mobile keywords)

• Content: Resource Center, Blogs, Social Content, Media

• Optimize: Corp Site, Articles, Blogs, Digital Assets, Videos

• Socialize: FB, LinkedIn, G+, Slideshare, Twitter, YouTube

• Integration: Marketing & PR

• Measure: Non-Brand Keyword, Traffic, Social KPIs, Leads, Conversions

Hub = Blog = Website

SEO & Social Media Together

• Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore

• Social Media is the new way to take your SEO strategy to the next level

• Social Media increases the number of high quality links and targeted traffic

Hello. I’m SEO.

And I’m Social Media.

Changes & Updates

Remember the old adage..

Slow and Steady Wins the Race!

‘If you slowly and consistently implement this strategy, you will be ok…’

Remember the old adage..

Slow and Steady Wins the Race!

‘If you slowly and consistently implement this strategy, you will be ok…’

In the new normal…

Fast and Consistent always beats slow and steady!

Questions?Jamshaid (Jam) Hashmijhashmi@clicktecs.com

Connect with me on Linkedinhttp://ca.linkedin.com/in/jamshaidhashmi

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