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social media marketing content strategy

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content strategy for SMM presented by Lindsey Fair

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Post on 10-May-2015

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Strategy not tactics for social media writing. 3rd year Advertising class lecture slides.

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Page 1: Social Media Marketing Content Strategy

content strategy for SMM

presented by Lindsey Fair

Page 2: Social Media Marketing Content Strategy

what do customers

want to chat about?

Page 3: Social Media Marketing Content Strategy

what kind of pain are you solving?

Page 4: Social Media Marketing Content Strategy

know your

voice

Page 5: Social Media Marketing Content Strategy

tell a

story

Page 6: Social Media Marketing Content Strategy

make one

point

Page 7: Social Media Marketing Content Strategy

make it

shareable

Page 8: Social Media Marketing Content Strategy

make it

measurable

Page 9: Social Media Marketing Content Strategy

engagementconnection

passion

Page 10: Social Media Marketing Content Strategy

exchange

listeningdialogue

Page 11: Social Media Marketing Content Strategy

emotionsurprise

empathy

Page 12: Social Media Marketing Content Strategy

experience

celebrationreal-time

Page 13: Social Media Marketing Content Strategy

essencemeaning

authenticity

Page 14: Social Media Marketing Content Strategy

ngagementxchangemotionxperiencessence

• Know your voice• Tell a story• Make one point • Make shareable• Make it

trackable

Page 15: Social Media Marketing Content Strategy

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google

Images and flickr


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