content marketing. how to create engaging content? (lang: eng)

CREATIVE FOR COMMERCE

How to create

engaging content?

ENGAGEMENT

CLICK = DISPLAY REACTION

ACTIONUSING

Headline

• Simple and direct

• Catchy

• Focused on the need and desire

• Provocative

• Inviting to work

8 in 10 people read only headlines2 in 10 people read all article

CONTENT

Emotions

• Make emotions - laugh,

tears, shock

• Storytelling

• The balance between

entertainment and

advertising

• Participation celebrity

Reaction to

trends

A reference to the current

political, social and cultural

events.

Lifehacki

Sharing content

that is useful and

has a real impact

on someone's

life.

Communication channels:

- verified social media sites

- e-mail marketing

- word of mouth

• The increase in clips sales

by 57% (product

placement)

• The increase of viewing

clips 1000%

• 2300 shares on

Facebooku

• 2 mln views on YouTube

in 72 hours after

publication

In conclusion …

1. Intriguing

2. Make emotions

3. Observe and imitate trends

4. Serve practical knowledge in a nutshell

5. Take care of the the media channels

Thank you

for your attention

Ideacto.pl