content marketing. how to create engaging content? (lang: eng)
TRANSCRIPT
CREATIVE FOR COMMERCE
How to create
engaging content?
ENGAGEMENT
CLICK = DISPLAY REACTION
ACTIONUSING
Headline
• Simple and direct
• Catchy
• Focused on the need and desire
• Provocative
• Inviting to work
8 in 10 people read only headlines2 in 10 people read all article
CONTENT
Emotions
• Make emotions - laugh,
tears, shock
• Storytelling
• The balance between
entertainment and
advertising
• Participation celebrity
Reaction to
trends
A reference to the current
political, social and cultural
events.
Lifehacki
Sharing content
that is useful and
has a real impact
on someone's
life.
Communication channels:
- verified social media sites
- e-mail marketing
- word of mouth
• The increase in clips sales
by 57% (product
placement)
• The increase of viewing
clips 1000%
• 2300 shares on
Facebooku
• 2 mln views on YouTube
in 72 hours after
publication
In conclusion …
1. Intriguing
2. Make emotions
3. Observe and imitate trends
4. Serve practical knowledge in a nutshell
5. Take care of the the media channels
Thank you
for your attention
Ideacto.pl