consumer preference for nokia

COMPANY’S PROFILE At the beginning, Nokia was a manufacturer of paper in 1865. After

World war II, the requirement of industrial products increased substantially. Nokia changed its function to an industrial enterprise and produced products like chemicals and rubbers.

It is the world leader in digital technologies, including mobile phones, telecommunications networks, wireless data solutions and multimedia terminals .

Nokia59%Sony Ericksson

13%

Motorola7%

Others21%

Nokia59%Sony Ericksson

13%

Motorola7%

Others21%

NOKIA’S MISSION,STRATEGY AND PURPOSE MISSION To maintain customer confidence To be recognized as a market innovator in the mobile industry. To ensure that the team has an understanding of the all the

mobiles network internal system and procedures. To develop ongoing training strategies. To create the best possible working environment.

MARKETING STRATEGY

INNOVATION THROUGH VALUE CHAIN

FLAT ORGANISATION

COLL

ECTIVE

LEAD

ERSH

IP

BOLD STRATEGIC

INTEN

T

ENTREPRENEURIA

L SPIR

IT

COMPETION AND CO-OPERATION

CUSTOMER FOCUS

GLOBAL R& D

NETW

ORKS

SECRETS TO

NOKIA’S STRATEGI

C SUCCESS

S.W.O.T ANALYSIS

WE

AK

NE

SS

ES

STRENGTHS

TH

RE

AT

S

OPPORTUNITIES

STRENGTHS

Global Products And Image

High Quality Products

Serving New Designs And Trends

Wide Range Of Products

Product Warrantee Worldwide

WEAKNESSESS

High Price

New Product Developing Problem

OPPORTUNITIES

Joint Venture In Technology

Product Launch Continuously

New Software Market

Easy Availability

THREATS

Threats In Pc Market

Fluctuation In Euro Exchange Rates

Blurring Of Product Boundaries

RESEARCH METHODOLGY

Primary source : questionnaires Secondary data: magazines,articles,journals,internet,etc Sampling method : random sampling Sampling size : 100

Which mobile phone do you use ?

Nokia Sony Ericsson Motorola Others

59 13 7 21

Nokia Sony Ericsson Motorola Others

Which mobile handset company is the best according to you ?

Nokia Sony Ericsson Motorola Others

46 30 16 8

Nokia Sony Ericsson Motorola Others

How much satisfied are you with the products of nokia ?

Dissatisfied Satisfied Very Satisfied

16 52 32

0

10

20

30

40

50

60

Dissatisfied Satisfied Very Satisfied

How would you rate Nokia on the basis of Performance?

Good Ordinary Terrible

52 36 12

0

10

20

30

40

50

60

Good Ordinary Terrible

How would you rate Nokia on the basis of Durability?

Good Ordinary Terrible

50 38 12

05

10

1520253035

404550

Good Ordinary Terrible

How would you rate Nokia on the basis of looks?

Good Ordinary Terrible

60 38 2

0

10

20

30

40

50

60

Good Ordinary Terrible

How would you rate Nokia on the basis of technology?

Good Ordinary Terrible

56 40 4

0

10

20

30

40

50

60

Good Ordinary Terrible

RECOMMENDATIONS

In order to maintain the leader position of mobile phone market, the company should closely focus on the tendency of marketing development.

It would be good for Nokia to make out specialized products for enterprise markets.

Should differentiate its products capability between the old and new category.

Should enhance its products with computer IT compatible, focusing on new technology users.

Nokia should maintain its price reasonable.

It should follow, practice and promote its environment policies.

LIMITATIONS

The study is restricted only to Delhi.

There can be errors in sampling.

Time constraints were present.

Results may be biased.

BIBLIOGRAPHY

WEBSITES

http://www.news.bbc.co.uk/1/hi/sci/tech/1723738.stm http://www.amanet.org/books/catalog/081440636x_history.htm http://www.nokia.com http://reinholm.com/strategic%20management.htm MAGAZINES

Network Magazine SDA Asia Magazine