consumer buying behavior

RAJENDRA MANE COLLEGE OF ENGINEERING AND TECHNOLOGY

DEPT. OF

MMS/MBA

Subject : Consumer Buying Behavior Topic : Consumer Decision Process

INTRODUCTION :

1.Buyer Decision Processes:

Buyer Decision Processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.

BEFORE

DURING

AFTER

BUYER DECISION PROCESSES:

1.

2.

3.

4.

5.

1.NEED RECOGNITION & PROBLEM AWARENESS

-This is in general the first stage in which the consumer recognizes that what essentially is the problem or need and hence accordingly a consumer can identify the product or kind of product which would be required by the consumer.

MR.BEAN

2.INFORMATION SEARCH

-In information search, the consumer searches about the product which would satisfy the need which has been recognized by the consumer in the stage previous to this one.

-Price -Average -Company -Maintenance -Color

Searching Information

3.EVALUATION OF ALTERNATIVES

AFTER INFORMATION SEARCH

BMWMARUTI SUZUKI

TATAHUNDAI

-

-Price-Average-Company-Maintenance-Color

4.PURCHASE

After Purchase a car – Mr. Bean going to office

After the consumer has evaluated all the options and buy any product.(full fill the requirement)

5.POST PURCHASE BEHAVIOR

-After the purchase the consumer might just go through post purchase dissonance in which the consumer feels that buying the other product would be better. But a company should really take care of it, taking care of post purchase dissonance doesn't only spread good words for the product but also increases the chance of frequent repurchase.

-Satisfied or Not

-Demand full fill

IF DISSATISFIED :

Alternative actions :

-Do nothing-Avoid seller/brand in the future-Seek redress of problem from seller-Complain to outside agency