consumer buying behavior
DESCRIPTION
TRANSCRIPT
RAJENDRA MANE COLLEGE OF ENGINEERING AND TECHNOLOGY
DEPT. OF
MMS/MBA
Subject : Consumer Buying Behavior Topic : Consumer Decision Process
INTRODUCTION :
1.Buyer Decision Processes:
Buyer Decision Processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.
BEFORE
DURING
AFTER
BUYER DECISION PROCESSES:
1.
2.
3.
4.
5.
1.NEED RECOGNITION & PROBLEM AWARENESS
-This is in general the first stage in which the consumer recognizes that what essentially is the problem or need and hence accordingly a consumer can identify the product or kind of product which would be required by the consumer.
MR.BEAN
2.INFORMATION SEARCH
-In information search, the consumer searches about the product which would satisfy the need which has been recognized by the consumer in the stage previous to this one.
-Price -Average -Company -Maintenance -Color
Searching Information
3.EVALUATION OF ALTERNATIVES
AFTER INFORMATION SEARCH
BMWMARUTI SUZUKI
TATAHUNDAI
-
-Price-Average-Company-Maintenance-Color
4.PURCHASE
After Purchase a car – Mr. Bean going to office
After the consumer has evaluated all the options and buy any product.(full fill the requirement)
5.POST PURCHASE BEHAVIOR
-After the purchase the consumer might just go through post purchase dissonance in which the consumer feels that buying the other product would be better. But a company should really take care of it, taking care of post purchase dissonance doesn't only spread good words for the product but also increases the chance of frequent repurchase.
-Satisfied or Not
-Demand full fill
IF DISSATISFIED :
Alternative actions :
-Do nothing-Avoid seller/brand in the future-Seek redress of problem from seller-Complain to outside agency