consumer behaviour towards mobile phones

Group Members:Alekhya Susarla(48)

Sanket Vyas(55)Sakar Thakur(51)

Zeal Shah(39)Shermin Kadiwal(59)

Flow • What is consumer behaviour?• Evolution of mobile phones• Objective of study• Factors affecting the consumer behaviour• Case study• Survey: Primary• Analysis• Recommendation• Conclusion • Bibliography

What is consumer behaviour?

• Behavior that consumer display in searching for, purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.

Evolution of mobile phones• 1973:- First hand held mobile

developed• 1984:- Nokia talkman• 1992:- Motorola International 3200• 1994:- IBM Simon Personal

Communicator • 1996:- Motorola Startac• 1998:- Nokia 5110• 2002:- Sanyo SCP – 5300• 2007:- Iphone• 2008:- First android based mobile

phone

Objectives

The purpose of the study is:-•To understand the consumer behaviour while purchasing phones

•Factors affecting consumer choice

•To know the satisfaction level of the consumer.

Factors affecting consumer behaviour

•Age •Occupation•Income•Price •Brand•Durability•After sales services

Case study: Nokia to Android

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Survey: primary

• A questionnaire was given to 15 people of different age group to understand their choice of mobile phone and what drives it.

Analysis

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Price Range of currently used phone

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Conclusion

• Study showed the attitude of the consumers towards the different brands.

• The factors that affects the buying behavior and the choices of the consumers.

• The most preferred brand by the consumers.

Bibliography

• www.yahoo.com• www.wikipedia.org• www.docworld.co• www.consumerbehaviour.com

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