connecting with consumers emotionally across platforms - ipsos

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

CONNECTING WITH CONSUMERS EMOTIONALLY ACROSS PLATFORMS

screens meet the

3

THEN ONE SCREEN FRONT AND CENTER

THEN ONE SCREEN FRONT AND CENTER

4 NOW SCREENS SURROUND US

of this world view

gain insight & understanding

five countries our investigation begins

US

UK

Saudi Arabia

Russia

China

we talked with

1500 people

we represent

11 billion screens

created equal

screens are all important, but not

BEYOND HOW USE … TO HOW THEY RELATE

television the

TAP INTO

MY

EMOTIONS

DON’T

MAKE ME

WORK

TOO HARD

ENTERTAIN

ME

HELP ME

RELAX

computer the

GIVE ME A

CHALLENGE

– LET ME

COMPETE

TEACH ME

SOMETHING

LET ME

SHOW YOU

WHAT I’VE

LEARNED

HELP ME

BECOME

WHAT I CAN

BE

LET ME

PARTICIPATE

&

CONTRIBUTE

GIVE ME

SOMETHING

THAT

MAKES ME

LOOK GOOD

mobile the

MOBILE PHONES KEEP US CONNECTED

Over 45s

Under 30s

MOST trusted and intimate

relationship with this screen

MOST trusted and intimate

relationship with this screen

LEAST trusted and intimate

relationship with this screen

LEAST trusted and intimate

relationship with this screen

LEVEL OF TRUST AND INTIMACY BY SCREEN

MAKE ME

FEEL LIKE I

BELONG

HELP ME FIT

IN

HELP ME

MAKE THE

MOST OF

MYSELF

MUST KNOW

ME

PERFECTLY

SURPRISE

ME

KEEP ME ON

TOP OF MY

LIFE

tablet the

TABLETS KEEP US PRODUCTIVE & INFORMED

PROVOKE

ACTION

CURATE LIFE PROVIDE

EXPERIENCE

ENABLE

COMPETENCE

INTERACT

SEAMLESSLY

ENHANCE

FLEXIBILITY

The Medium is the Message

App Store’- Smart Privileges

Virtual coupon book

Location, time,

behavior/intent based

content

Start-Stop that mimics

one of the features in

new Audi vehicles

Location, time,

behavior/intent

the code has not been

cracked

OLD SPICE CAME CLOSE

screens the four

EVERYMAN LOVER WIZARD

SAGE

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com