connecting with consumers emotionally across platforms - ipsos
TRANSCRIPT
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by
CONNECTING WITH CONSUMERS EMOTIONALLY ACROSS PLATFORMS
screens meet the
3
THEN ONE SCREEN FRONT AND CENTER
THEN ONE SCREEN FRONT AND CENTER
4 NOW SCREENS SURROUND US
of this world view
gain insight & understanding
five countries our investigation begins
US
UK
Saudi Arabia
Russia
China
we talked with
1500 people
we represent
11 billion screens
created equal
screens are all important, but not
BEYOND HOW USE … TO HOW THEY RELATE
television the
TAP INTO
MY
EMOTIONS
DON’T
MAKE ME
WORK
TOO HARD
ENTERTAIN
ME
HELP ME
RELAX
computer the
GIVE ME A
CHALLENGE
– LET ME
COMPETE
TEACH ME
SOMETHING
LET ME
SHOW YOU
WHAT I’VE
LEARNED
HELP ME
BECOME
WHAT I CAN
BE
LET ME
PARTICIPATE
&
CONTRIBUTE
GIVE ME
SOMETHING
THAT
MAKES ME
LOOK GOOD
mobile the
MOBILE PHONES KEEP US CONNECTED
Over 45s
Under 30s
MOST trusted and intimate
relationship with this screen
MOST trusted and intimate
relationship with this screen
LEAST trusted and intimate
relationship with this screen
LEAST trusted and intimate
relationship with this screen
LEVEL OF TRUST AND INTIMACY BY SCREEN
MAKE ME
FEEL LIKE I
BELONG
HELP ME FIT
IN
HELP ME
MAKE THE
MOST OF
MYSELF
MUST KNOW
ME
PERFECTLY
SURPRISE
ME
KEEP ME ON
TOP OF MY
LIFE
tablet the
TABLETS KEEP US PRODUCTIVE & INFORMED
PROVOKE
ACTION
CURATE LIFE PROVIDE
EXPERIENCE
ENABLE
COMPETENCE
INTERACT
SEAMLESSLY
ENHANCE
FLEXIBILITY
The Medium is the Message
App Store’- Smart Privileges
Virtual coupon book
Location, time,
behavior/intent based
content
Start-Stop that mimics
one of the features in
new Audi vehicles
Location, time,
behavior/intent
the code has not been
cracked
OLD SPICE CAME CLOSE
screens the four
EVERYMAN LOVER WIZARD
SAGE
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com