concentration optionsdirector,blackrock fin guesttalk:“innovateforgrowth–the...

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CONCENTRATION BRIEFING SESSIONS 2020INTEGRATED BBA PROGRAMME

Dr. Fred KuAssistant Dean (Undergraduate Studies)Director of Integrated BBA Programme

Concentration Options

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Graduate with a minimum of 1; maximum of 2:• Business Analytics• Business Economics• Finance• Entrepreneurship^• Human Resource Management• Management of International Business• Marketing*• Big Data and Quantitative Marketing*• General Business *Marketing + Big Data and Quantitative Marketing are not allowed ^Students claiming Entrepreneurship Concentration are not allowed to declare Minor in Entrepreneurship and Innovation

Single Concentration

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Requirement Units Sub-Total/Total

University Core • Chinese Language• English Language• Information Technology• General Education• Physical Education

691212

39

IBBA Major• 3 Faculty Package Courses• 13 Required Courses• 5-6 Concentration Courses

932-33^15-18

56-60

Free Electives 24-28Total (Minimum for Graduation) 123^ All IBBA Major Required courses are 3-unit courses except ACCT2151: 2 units, DSME2011: 4 units, IBBA3040: 1 unit, MGNT2511: 1 unit, MGNT2512: 1 unit, MGNT2611: 2 units

Recommended Pattern of Study

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Year One: 4 courses, 10 unitsDSME1030, DSME1040, MGNT1020, MGNT2511(1)

Year Two: 7 courses, 20 unitsACCT2111, DSME2011 (4), IBBA3040 (1), MKTG2010,ACCT2121, FINA2010 & 1 concentration course

Year Three: 6 courses, 16-17 unitsACCT2151 (2) (or 3151 (3)), DSME2030, DSME2051, MGNT2611 (2) & 2 concentration courses

Year Four: 4-5 courses, 10-13 unitsMGNT2512 (1), MGNT4010 & 2-3 concentration courses

Double Concentrations

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The following combination of concentration is impermissible:

Marketing + Big Data and Quantitative Marketing

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Double Concentrations

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Requirement Units Sub-/TotalUniversity Core

• Chinese Language• English Language• Information Technology• General Education• Physical Education

691212

39

IBBA Major• 3 Faculty Package Courses• 13 Required Courses• 5-6 First Concentration Courses• 5-6 Second Concentration Courses

932-33^15-1815-18

71-78

Free Electives 6-13

Total (Minimum for Graduation) 123^ All IBBA Major Required courses are 3-unit courses except ACCT2151: 2 units, DSME2011: 4 units, IBBA3040: 1 unit, MGNT2511: 1 unit, MGNT2512: 1 unit, MGNT2611: 2 units

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Recommended Pattern of Study

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Year One: 4 courses, 10 unitsDSME1030, DSME1040, MGNT1020, MGNT2511(1)

Year Two: 8 courses, 23 unitsACCT2111, DSME2011 (4), IBBA3040 (1), MKTG2010,ACCT2121, FINA2010 & 2 concentration courses

Year Three: 7 courses, 19-20 unitsACCT2151 (2) (or 3151 (3)), DSME2030, DSME2051, MGNT2611 (2) & 3 concentration courses

Year Four: 7-9 courses, 19-25 unitsMGNT2512 (1), MGNT4010 & 5-7 concentration courses

Academic Advisors for Concentrations

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Concentration Academic Advisors Dept Email Address

Business Analytics Prof. GONG Xiting DSME xtgong@cuhk.edu.hk

Business Economics Dr. Andrew YUEN DSME andrewyuen@baf.msmail.cuhk.edu.hk

Finance Prof. FONG Wai Ming FINA wmfong@cuhk.edu.hk

Entrepreneurship Dr. Frank NG MGNT frankng@cuhk.edu.hk

Human Resource Management Mr. Jimmy CHIU MGNT jimmychiu@cuhk.edu.hk

Management of International Business Dr. Frank NG MGNT frankng@cuhk.edu.hk

Marketing Prof. SHEN Luxi MKTG luxi.shen@cuhk.edu.hk

Big Data and Quantitative Marketing Prof. Mandy HU MKTG mandyhu@baf.cuhk.edu.hk

A Summary of Gatherings in Last Year

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Gathering with IBBA students Speaker(s) UnitBusiness Economics Concentration Event: “Visit HKTVmall's Robotic and Automated Pick & Pack System”

Dr. Fred Ku DSE

Business Analytics Concentration Seminar: AI in Supply Chain Management

Mr. Zeng JiaPrincipal Researcher, Huawei Noah's Ark Lab

DSE

Guest Talk: “Elevate your Career Prospect with a Management Concentration”

1) Mr. Gavin Poon Medical Advisor, Novartis Pharmaceuticals (HK) Ltd. and Board Director, HKSTP 2) Mr. Jacky Yeung Programme Manager, Leadership Institute

MGT

Guest Talk: “Mastering the Market Cycle” Mr. Howard MarksCo-Chairman & Co-founder, Oaktree Capital Management

FIN

Guest Talk: “A Day in the Life of an Equities Portfolio Manager”

Ms. Alethea LeungDirector, Blackrock

FIN

Guest Talk: “Innovate for Growth – The Driving Force to Sustain Market Leadership in a Mature Market”

Ms. Randy Lai CEO, McDonald’s Hong Kong

MKT

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Study Plan for Proposed Concentration Area

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o All IBBA students admitted in 2019-20 are required to submit study plan for Proposed Concentration Area online

Declaration of Concentration(s) for Graduating Students

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Term Application Period

Term 1 Around October

Term 2 Around February - March

o You are advised to check your email regularly

o The Registration and Examinations Section (RES) will announce in due course the details of declaration/change of concentration(s) in Term 1 and Term 2 accordingly

Application Procedures

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o Refer to the study scheme of your admission year for the requirements of concentrations

o You may access the study scheme at http://rgsntl.rgs.cuhk.edu.hk/aqs_prd_applx/Public/tt_dsp_acad_prog.aspx

o Submit your application(s) in CUSIS

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Important Points to Note

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o You are allowed to claim exemption of up to two courses within each declared concentration area based on those course(s) completed during overseas exchange

o If you do NOT make the declaration for concentration by the application deadline, RES will be unable to perform the graduation check for your fulfilment of graduation requirements. In this case, “General Business” will be assigned as your concentration

Undergraduate Office (UGO)

Room 408Cheng Yu Tung Building Tel: 3943-7746

Opening Hours:Mon-Thu 8:45am – 5:30pmFri: 8:45am – 5:45pm

Email: cuhkbba@cuhk.edu.hk

Website: http://www.bschool.cuhk.edu.hk/program/undergraduate/index.php

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Enquiries