completely personal experience cpe
Post on 27-Jun-2015
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Understanding and Shaping the Customers’ Psyche
(CPE)
GiantChief Innovation Officergiantandgiant@gmail.com
Creative Thinking
Completely Personal Experience
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CPECompletely Personal Experience
?CPE
ESSENCEWAY OF LIFELOVE*HATESPIRIT
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Completely Personal Experience
Completely Personal ExperienceCPE
1.431.160
Completely Personal ExperienceCPE
No Boundaries, Age, Gender, Psychography
Completely Personal ExperienceCPE
$ 2.800
$ 4.070
Next Battle
Product
CPECompletely Personal Experience
Brand
Milestone
Food Physiological
Belonging - Love
Self-Esteem
Safety
Self-Actualization
Water
Shelter
Security Stability
Freedom from fear
Friends Family
Lover
Achievement Mastery
Recognition Respect
Pursue Inner Talent
Creativity Fulfillment
Maslow’s Hierarchy of Need
Food Physiological
Belonging - Love
Self-Esteem
Safety
Self-Actualization
Water Shelter
Security Stability
Freedom from fear
Friends Family
Lover
Achievement Mastery
Recognition Respect
Pursue Inner Talent
Creativity
Fulfillment
Maslow’s Hierarchy of NeedCPE Completely
Personal Experience
Loyalist
Sensible
Loyalist
Sensible
CPE Completely Personal Experience
Logic
Basic Need
Physical
Logic+Emotion
Secondary Need
Visual
Indulgence
State of Mind
Spiritual
Basic Need
Experience
Enlightenment
Logic Emotion
CPE
HonestyIntimacy
Experience
CPE
CPE
LoyalistWish Fulfillment
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Creating Completely Personal Experience
PurposeSentimental Value
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Purpose
Avatar
CPEPurpose
Sentimental Value
Future ProofReliable ReputableRespectable
FunctionalUsefulAdvantageousValuable
ConsistentSteadyExpectedPersistent
Useful Advantageous
Valuable
FunctionalusefuladvantageousValuable
FunctionalPurpose
Democracy
Information Crosses all Borders
Reliable
Reputable
Respectable
Future ProofReliable ReputableRespectable
Future ProofPurpose
Future ProofPurpose
Steady
Expected
Persistent
ConsistentSteadyExpectedPersistent
Sam SOCIAL NETWORK PortfolioConsistent
Purpose
ConsistentPurpose
ConsistentPurpose
Kosmetika Indonesia
S e n t i m e n t a l Va l u e
Sentimental Value
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CPEPurpose
Sentimental Value
ContrastContradict
ConnectEngageStory
SimplicityUnexpectednessCredibility
StorySentimental Value
StorySimplicityUnexpectednessconcreteness
StorySentimental Value
Low Tar & Nicotine ?Sam Branding and Design Portfolio
WalkmanBlack
12 Song
iPodWhite
12000 Song
ContrastSentimental Value
Contradict
ContrastSentimental Value
Makan Sepuasnya
ConnectSentimental Value
Engage
ConnectSentimental Value
Tukul Arwana
ConnectSentimental Value
Sam Branding and Design Portfolio
A v a t a r ( s p i r i t u a l p r o j e c t i o n )
Avatar
Avatar
CPEPurpose
Sentimental Value
EnlightenmentExperiences
PrimeMoverConcretenessConditions
Similarity
ConditionAVATAR
Similarity
ConditionAVATAR
Kesuksesan BlackBerry di Indonesia selain biaya yang rendah juga kecanduan berkirim pesan dan posting Facebook
EnlightenmentAVATAR
Experiences
EnlightenmentAVATAR
PrimeMoverAVATAR
Concreteness
PrimeMoverAVATAR
CPE Completely Personal Experience
Individual
Loyalist
Mainstream
EnlightenmentPRIME-MOVER
Clique
CPE Cycle
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CPE
Community
Awareness Mainstream
Primemover Loyalist
Innovation
Advantages
Threat
CPE Cycle
CPE
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Purpose
Functional Future Proof Consistent
Sentimental ValueStory Contrast Connect
AvatarConditions Enlightenment PrimeMover
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