Understanding and Shaping the Customers’ Psyche

(CPE)

GiantChief Innovation Officergiantandgiant@gmail.com

Creative Thinking

Completely Personal Experience

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CPECompletely Personal Experience

?CPE

ESSENCEWAY OF LIFELOVE*HATESPIRIT

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Completely Personal Experience

Completely Personal ExperienceCPE

1.431.160

Completely Personal ExperienceCPE

No Boundaries, Age, Gender, Psychography

Completely Personal ExperienceCPE

$ 2.800

$ 4.070

Next Battle

Product

CPECompletely Personal Experience

Brand

Milestone

Food Physiological

Belonging - Love

Self-Esteem

Safety

Self-Actualization

Water

Shelter

Security Stability

Freedom from fear

Friends Family

Lover

Achievement Mastery

Recognition Respect

Pursue Inner Talent

Creativity Fulfillment

Maslow’s Hierarchy of Need

Food Physiological

Belonging - Love

Self-Esteem

Safety

Self-Actualization

Water Shelter

Security Stability

Freedom from fear

Friends Family

Lover

Achievement Mastery

Recognition Respect

Pursue Inner Talent

Creativity

Fulfillment

Maslow’s Hierarchy of NeedCPE Completely

Personal Experience

Loyalist

Sensible

Loyalist

Sensible

CPE Completely Personal Experience

Logic

Basic Need

Physical

Logic+Emotion

Secondary Need

Visual

Indulgence

State of Mind

Spiritual

Basic Need

Experience

Enlightenment

Logic Emotion

CPE

HonestyIntimacy

Experience

CPE

CPE

LoyalistWish Fulfillment

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Creating Completely Personal Experience

PurposeSentimental Value

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Purpose

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CPEPurpose

Sentimental Value

Future ProofReliable ReputableRespectable

FunctionalUsefulAdvantageousValuable

ConsistentSteadyExpectedPersistent

Useful Advantageous

Valuable

FunctionalusefuladvantageousValuable

FunctionalPurpose

Democracy

Information Crosses all Borders

Reliable

Reputable

Respectable

Future ProofReliable ReputableRespectable

Future ProofPurpose

Future ProofPurpose

Steady

Expected

Persistent

ConsistentSteadyExpectedPersistent

Sam SOCIAL NETWORK PortfolioConsistent

Purpose

ConsistentPurpose

ConsistentPurpose

Kosmetika Indonesia

S e n t i m e n t a l Va l u e

Sentimental Value

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CPEPurpose

Sentimental Value

ContrastContradict

ConnectEngageStory

SimplicityUnexpectednessCredibility

StorySentimental Value

StorySimplicityUnexpectednessconcreteness

StorySentimental Value

Low Tar & Nicotine ?Sam Branding and Design Portfolio

WalkmanBlack

12 Song

iPodWhite

12000 Song

ContrastSentimental Value

Contradict

ContrastSentimental Value

Makan Sepuasnya

ConnectSentimental Value

Engage

ConnectSentimental Value

Tukul Arwana

ConnectSentimental Value

Sam Branding and Design Portfolio

A v a t a r ( s p i r i t u a l p r o j e c t i o n )

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CPEPurpose

Sentimental Value

EnlightenmentExperiences

PrimeMoverConcretenessConditions

Similarity

ConditionAVATAR

Similarity

ConditionAVATAR

Kesuksesan BlackBerry di Indonesia selain biaya yang rendah juga kecanduan berkirim pesan dan posting Facebook

EnlightenmentAVATAR

Experiences

EnlightenmentAVATAR

PrimeMoverAVATAR

Concreteness

PrimeMoverAVATAR

CPE Completely Personal Experience

Individual

Loyalist

Mainstream

EnlightenmentPRIME-MOVER

Clique

CPE Cycle

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CPE

Community

Awareness Mainstream

Primemover Loyalist

Innovation

Advantages

Threat

CPE Cycle

CPE

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Purpose

Functional Future Proof Consistent

Sentimental ValueStory Contrast Connect

AvatarConditions Enlightenment PrimeMover