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SOCIAL MEDIA FOR
ENTREPRENEURS
Cairo, November 7th
Web communications
workshop
Fady Ramzy
Interact Egypt country Manager
Lets
Interact
307/11/2010Social Media for Entrepreneurs
This workshop is currently
TWEETED
at this Very Moment
#followinteract
InteractPlay Innovation
5
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
Interact SpA
07/11/2010Social Media For Entrepreneurs
Digital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
07/11/2010Social Media For Entrepreneurs
Semantic CMS
7 07/11/2010Social Media For Entrepreneurs
Online
TV
Content
Assets
Existing
CMS/ECM
8 07/11/2010Social Media For Entrepreneurs
Social Media
Mobile Apps
9 07/11/2010Social Media For Entrepreneurs
Web
Evolution
From Web 1.0 to Web 2.0
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From Web 1.0 to Web 2.0
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Web 3.0 = The web of data
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Social Media For Entrepreneurs
Facts & FiguresNetworks Overview
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Social Media for Entrepreneurs
More than 17M internet users
General Facts – Egypt 2010
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet
50% of our active users
log on to Facebook in any
given day
is more than 500 million users
Average user has 130 friends
http://www.spotonpr.com/is-social-media-important-for-
marketers-in-the-arab-world/19
07/11/2010Social Media for Entrepreneurs
Facebook in the Middle East and North Africa
15 million now 17 million active users across the MENA.
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
Egypt
22%
Saudi
Arabia
15%
Tunisia
10%Morocco
12%
UAE 11%
2007/11/2010
Social Media for Entrepreneurs
Egypt
22%
Facebook users in Egypt: 3,436,140 Now 4,300,000 +
Penetration in Egypt: 4.21% Now 5.36%
Online penetration in Egypt: 25.28%
2107/11/2010
Social Media for Entrepreneurs
Egypt
22%
62%Males using Facebook
2207/11/2010
Social Media for Entrepreneurs
Egypt
22%
50%From 18-24 28%
From 25-34
Age Groups on Facebook
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Social Media for Entrepreneurs
A Great Deal of
Information
Exchange
A great Network
of People
Import Your Blog
SHARING
Videos
Photos
Notes
Update your Status
Your Group & Fan Page
Why Facebook??
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Social Media for Entrepreneurs
Facebook Platform: Apps/games
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Social Media for Entrepreneurs
Facebook Mobile
YouTube
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Social Media for Entrepreneurs
Exceeds the 2 billion Views per day
Broadcast Yourself
Data compiled by website–monitoring.com
48.2
million users excluding casual surfers
Localized in 23 Countries --- 24 Languages
2807/11/2010
Social Media for Entrepreneurs
Broadcast Yourself
Data compiled by website–monitoring.com
60%Internet users Watch Videos Online
up 33%
in 2.5 year.
24 Hrs of videos/ per min
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Social Media for Entrepreneurs
Ranked 3rdmost visited website in
Egypt, after Google and Facebook
15 millionplaybacks per day in Egypt.
.
Broadcast Yourself
Data compiled by Alexa & Google
In Egypt
3007/11/2010
Social Media for Entrepreneurs
Why YouTube?
Branded Channels
Subscribe
Ratings
http://www.spotonpr.com/menatwittersurvey/3107/11/2010Social Media for Entrepreneurs
http://www.spotonpr.com/menatwittersurvey/3207/11/2010Social Media for Entrepreneurs
95% Welcomed
brand
engagement
87%Affected their
perception of a
brand/Company
88%recommend a
brand based on
their experience
on Twitter
82%Admit preference
for brands that they
knew via Twitter
http://www.spotonpr.com/menatwittersurvey/3307/11/2010Social Media for Entrepreneurs
65%were interested in
receiving special
offers & coupons
from brands on
50%had purchased a
product or service
as a result of Twitter
50%Surveyed, received
customer service
via Twitter
http://www.spotonpr.com/menatwittersurvey/3407/11/2010Social Media for Entrepreneurs
Around 300,000+ Users in Egypt Google
http://www.spotonpr.com/menatwittersurvey/3507/11/2010Social Media for Entrepreneurs
Why Twitter !?
Real-Time
Engagement
Constant news
Updates
Interaction
Engagement
Timeliness
Feedback
3607/11/2010
Social Media for Entrepreneurs
Relationships MatterLinkedIn
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Social Media for Entrepreneurs
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune 500 companies
Around 100,000 visitor/user in EgyptLinkedin press & Google
Relationships Matter
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Social Media for Entrepreneurs
Learn
Share
Create a Professional Networks
Hire - Recruit
Build Relations
Connect & Re-connect
Contact - Inquire
Why Linkedin!?
Find LEADS
Web 2.0
Entrepreneurs!
Title Text
4007/11/2010
Social Media For Entrepreneurs
Website
Online
Communications
Welcome to the “Online World”
NewslettersOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
4107/11/2010
Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
FacebookLinkedin
Social
Media
Monitoring Social
Media
tools
Web 3.0
Smartup!
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Blog
45 07/11/2010Social Media for Entrepreneurs
Newsletter
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Email signature
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Flickr
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YouTube
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SlideShare
52
Social Media Monitoring
07/11/2010Social Media for Entrepreneurs
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Web Analytics
07/11/2010Social Media for Entrepreneurs
Boosting
relations
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What can social media
do for your business?
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How to Plan and Execute an effective
“Integrated Social Media” strategy
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Social Media for Entrepreneurs
Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……KEEP IT SUPER SIMPLE
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What’s
My Goal?
Online
Presence ?
Image?
Credibility?
Engagement?
Interaction?
Feedback
Start by Questions!
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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!
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Implement …… Find & Retain Your Customer
Direct Them to all your Social
Media accounts
Encourage Them to be your
Fans/Friends/Followers
To share your content.
Retweet you!
BuildA base of interactive
customers! A
Network community
PromoteYour brand/Activities/
Events/News
sales
The Mobile Era
65
1.Productivity (email, calendar,...)
2.Services /
Utilities (information,
updates, notification)
3.Entertainment (games, fun, Social media)
07/11/2010Social Media for Entrepreneurs
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Mobile apps? What’s next?
67
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
شكرا
07/11/2010
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