completeelccpresentationv5 101107022046-phpapp02

SOCIAL MEDIA FOR

ENTREPRENEURS

Cairo, November 7th

Web communications

workshop

Fady Ramzy

Interact Egypt country Manager

Lets

Interact

307/11/2010Social Media for Entrepreneurs

This workshop is currently

TWEETED

at this Very Moment

#followinteract

InteractPlay Innovation

5

- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in

Italy, Egypt & Luxemburg

- International Presence with running

operations in Italy, Greece, Egypt, Tunisia,

Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt

- Launched in June 2009

- Headquarter for MENA

solutions & services

- R&D for Mobile Solutions

Interact SpA

07/11/2010Social Media For Entrepreneurs

Digital Television

6

on Mobile on the Web Iptv/digital signage

Digital Signage

07/11/2010Social Media For Entrepreneurs

Semantic CMS

7 07/11/2010Social Media For Entrepreneurs

Online

TV

Content

Assets

Existing

CMS/ECM


Social Media

Mobile Apps


Web

Evolution

From Web 1.0 to Web 2.0


Web 3.0 = The web of data



Social Media For Entrepreneurs

Facts & FiguresNetworks Overview

1607/11/2010

Social Media for Entrepreneurs

More than 17M internet users

General Facts – Egypt 2010

70% declare they have seen online video at least once/week

13% of internet users use Mobile Internet

Facebook

50% of our active users

log on to Facebook in any

given day

Facebook

is more than 500 million users

Average user has 130 friends

http://www.spotonpr.com/is-social-media-important-for-

marketers-in-the-arab-world/19


Facebook in the Middle East and North Africa

15 million now 17 million active users across the MENA.

MENA’S TOP FIVE FACEBOOK MARKETS

ACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt

22%

Saudi

Arabia

15%

Tunisia

10%Morocco

12%

UAE 11%

2007/11/2010


Egypt

22%

Facebook users in Egypt: 3,436,140 Now 4,300,000 +

Penetration in Egypt: 4.21% Now 5.36%

Online penetration in Egypt: 25.28%

2107/11/2010


Egypt

22%

62%Males using Facebook

2207/11/2010


Egypt

22%

50%From 18-24 28%

From 25-34

Age Groups on Facebook

2307/11/2010


A Great Deal of

Information

Exchange

A great Network

of People

Import Your Blog

SHARING

Videos

Photos

Notes

Update your Status

Your Group & Fan Page

Why Facebook??

2407/11/2010


Facebook Platform: Apps/games

2507/11/2010


Facebook Mobile

YouTube

2707/11/2010


Exceeds the 2 billion Views per day

Broadcast Yourself

Data compiled by website–monitoring.com

48.2

million users excluding casual surfers

Localized in 23 Countries --- 24 Languages

2807/11/2010


Broadcast Yourself

Data compiled by website–monitoring.com

60%Internet users Watch Videos Online

up 33%

in 2.5 year.

24 Hrs of videos/ per min

2907/11/2010


Ranked 3rdmost visited website in

Egypt, after Google and Facebook

15 millionplaybacks per day in Egypt.

.

Broadcast Yourself

Data compiled by Alexa & Google

In Egypt

3007/11/2010


Why YouTube?

Branded Channels

Subscribe

Ratings

http://www.spotonpr.com/menatwittersurvey/3107/11/2010Social Media for Entrepreneurs


95% Welcomed

brand

engagement

87%Affected their

perception of a

brand/Company

88%recommend a

brand based on

their experience

on Twitter

82%Admit preference

for brands that they

knew via Twitter


65%were interested in

receiving special

offers & coupons

from brands on

Twitter

50%had purchased a

product or service

as a result of Twitter

50%Surveyed, received

customer service

via Twitter


Around 300,000+ Users in Egypt Google


Why Twitter !?

Real-Time

Engagement

Constant news

Updates

Interaction

Engagement

Timeliness

Feedback

3607/11/2010


Relationships MatterLinkedIn

3707/11/2010


Over 80,000,000 Registered User on Linked in –(press.Linkedin)

A new member joins approximately every second

Executives from all Fortune 500 companies

Around 100,000 visitor/user in EgyptLinkedin press & Google

Relationships Matter

3807/11/2010


Learn

Share

Create a Professional Networks

Hire - Recruit

Build Relations

Connect & Re-connect

Contact - Inquire

Why Linkedin!?

Find LEADS

Web 2.0

Entrepreneurs!

Title Text

4007/11/2010


Website

Online

Communications

Welcome to the “Online World”

NewslettersOnline

Video

Social

Media

Identity

Web Data

Analytics

SEO

Blog

Mobile

Title Text

4107/11/2010


Youtube

Social

Media

Your Social Media “Identity”

FacebookLinkedin

Social

Media

Monitoring Social

Media

tools

Twitter

Web 3.0

Smartup!

43 07/11/2010Social Media for Entrepreneurs


Blog


Newsletter


Email signature


Twitter


Flickr


YouTube


SlideShare

52

Social Media Monitoring


53

Web Analytics


Boosting

relations

What can social media

do for your business?

How to Plan and Execute an effective

“Integrated Social Media” strategy

6007/11/2010


Doing business over social media is a Paradigm Shift

Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

“Look for broken arms”Andy Duncan

Got a lead? Then KISS……KEEP IT SUPER SIMPLE


What’s

My Goal?

Online

Presence ?

Image?

Credibility?

Engagement?

Interaction?

Feedback

Start by Questions!


Priority Of Your Needs

Show Expertise Behind Logo

Humanize your Brand

Build Comfort with ClientConsult

Train

Listen

Fail to plan, is plan to fail!


Implement …… Find & Retain Your Customer

Direct Them to all your Social

Media accounts

Encourage Them to be your

Fans/Friends/Followers

To share your content.

Retweet you!

BuildA base of interactive

customers! A

Network community

PromoteYour brand/Activities/

Events/News

sales

The Mobile Era

65

1.Productivity (email, calendar,...)

2.Services /

Utilities (information,

updates, notification)

3.Entertainment (games, fun, Social media)



Mobile apps? What’s next?

67

Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.itGrazie!

شكرا

07/11/2010

completeelccpresentationv5 101107022046-phpapp02

Technology

social media8social

social media identityface

websocial media

status23social media

com27social media

com28social media

appsgames24social media

entrepreneurs14social