comparison of business model of popular social media sites

BUSINESS MODEL: 9 BUILDING BLOCKS

CUSTOMER SEGMENT

Internet UsersAdvertisers & MarketersDevelopers

Internet UsersRecruitersAdvertisers & MarketersDevelopers

Internet UsersDevelopersEnterprises

VALUE PROPOSITION

Internet UsersAdvertisers & MarketersDevelopers

Manage professional identity& build professional networkIdentify and reach the right talentReach the target audienceAccess to LinkedIn database via

API s & widgets

Stay connectedNews /EventsTargeted marketingTwitter Apps

DISTRIBUTION CHANNELS

WebsiteMobile AppsFacebook AdsFacebook pagesDeveloper tools & APIs

LinkedIn websiteMobile AppsField sales

WebsiteDesktop AppsMobile AppsSMSTwitter API

CUSTOMER RELATIONS

Same side-network effectsCross-side network effects

PollAnalytics

Same side-network effectsCross-side network effects

REVENUE MODEL

FreeAd revenuesPayment revenues

Licensing data streamsPromoted tweetsPromoted trendsPromoted accountsAnalytics

Free offerings & premium subscriptionsHiring solutionsMarketing solutions

KEY RESOURCES

Face book PlatformTechnology structure

LinkedIn Platform

Twitter Platform

KEY ACTIVITIES

aPlatform developmentData center operations management

Platform development

Platform development

KEY ASSOCIATES

Content partner(TV shows, movies,music, news articles)

Equinix (for data center facilities)Content Providers

Search VendorsDevice VendorsMedia companiesMobile Operators

COST STRUCTURE

+Data center costMarketing & SalesResearch & DevelopmentGeneral & Administrative

Web hosting costsMarketing & SalesProduct DevelopmentGeneral & Administrative

Employees Servers

TAKE AWAY

FACEBOOK

TWITTER

LinkedIn

WE APPRECIATE YOUR TIME & PATIENCE!

THANK YOU

PRESENTED BY:

REEMA BHAWNANIAPARNA TIWARI

PURVI GUPTA