comparison of business model of popular social media sites
TRANSCRIPT
BUSINESS MODEL: 9 BUILDING BLOCKS
CUSTOMER SEGMENT
Internet UsersAdvertisers & MarketersDevelopers
Internet UsersRecruitersAdvertisers & MarketersDevelopers
Internet UsersDevelopersEnterprises
VALUE PROPOSITION
Internet UsersAdvertisers & MarketersDevelopers
Manage professional identity& build professional networkIdentify and reach the right talentReach the target audienceAccess to LinkedIn database via
API s & widgets
Stay connectedNews /EventsTargeted marketingTwitter Apps
DISTRIBUTION CHANNELS
WebsiteMobile AppsFacebook AdsFacebook pagesDeveloper tools & APIs
LinkedIn websiteMobile AppsField sales
WebsiteDesktop AppsMobile AppsSMSTwitter API
CUSTOMER RELATIONS
Same side-network effectsCross-side network effects
PollAnalytics
Same side-network effectsCross-side network effects
REVENUE MODEL
FreeAd revenuesPayment revenues
Licensing data streamsPromoted tweetsPromoted trendsPromoted accountsAnalytics
Free offerings & premium subscriptionsHiring solutionsMarketing solutions
KEY RESOURCES
Face book PlatformTechnology structure
LinkedIn Platform
Twitter Platform
KEY ACTIVITIES
aPlatform developmentData center operations management
Platform development
Platform development
KEY ASSOCIATES
Content partner(TV shows, movies,music, news articles)
Equinix (for data center facilities)Content Providers
Search VendorsDevice VendorsMedia companiesMobile Operators
COST STRUCTURE
+Data center costMarketing & SalesResearch & DevelopmentGeneral & Administrative
Web hosting costsMarketing & SalesProduct DevelopmentGeneral & Administrative
Employees Servers
TAKE AWAY
WE APPRECIATE YOUR TIME & PATIENCE!
THANK YOU
PRESENTED BY:
REEMA BHAWNANIAPARNA TIWARI
PURVI GUPTA