community sharing platform for mobile devices

Communitysharingplatform for mobile devices

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Background & Motivation

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O.S. mobile market share

Size of mobile market share

Gartner 2011

World population = 7 billion

Background & Motivation (cont...)

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How fast is mobile internet growing?How much time do people use their mobile phones?

Gartner 2011

Research question

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Is it possible to create a sustainable community sharing platform for

mobile devices, that allows people to interact around common interests?

How can it be sustainable? (3 dimensions)

○ operational - value(+) / usability / design

○ technological - interoperability + dev. cost

○ economic - business model

Methodological phases

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1. Literature review 2. Conceptual Model 3. Software development 4. Propose business model 5. Release the platform to market 6. Validate software & business model

Literature review

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● State of the art

● Communities of Practice

● Mobile Applications

● Cross-platform development for Mobile Applications

● Free based Business Models

#1

Conceptual Approach #2

PLATFORM

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Conceptual Approach #2

CONTENT

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A

PRODUCER

Conceptual Approach #2

CONTENT

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PRODUCER

PRODUCER

S

Conceptual Approach #2

CONTENT

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PRODUCER

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PRODUCER & READER

Conceptual Approach #2

CONTENT

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PRODUCER

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PRODUCER & READER

READER & TAGGER

Conceptual Approach #2

CONTENT

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PRODUCER

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PRODUCER & READER

READER & TAGGER

Community A

Conceptual Approach #2

PRODUCER

READER & TAGGER

CONTENT

SWN

AC

G

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Community A

READER

READER

Community S

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PRODUCER & READER 4

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Conceptual Approach #2

PRODUCER

READER & TAGGER

CONTENT

SWN

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Community A

READER

READER

Community S

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PRODUCER

PRODUCER & READER

private content

4

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HTML + JS + CSS3

System Development

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#3 INFRASTRUCTURE

SERVER DatabaseMySQL

SQL

JSON

PHP

CLIENTS

Additional languages for native encapsulation (Ex: Java for Android)

Main system classes

System Development

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#3

System Development

joaosantacruz.com

#3

System Development

joaosantacruz.com

#3

System Development

joaosantacruz.com

System Development

joaosantacruz.comDesktop/Tablet version, using css queries

#3

Business Model

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Ad model Freemium model

#4

Free based Business Models

Business Model

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#4

Freemium model using osterwalder canvas

Platform release

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Wall-it Browser Apphttp://joaosantacruz.com/jz2/uk/wall-it/ About wall-ithttp://wallit.joaosantacruz.com/app/login/ Downloadhttp://www.joaosantacruz.com/jz2/download/android/wallit_latest.apk

JAN 21, 2012

TO DO list

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Evaluation & results analysis #6● Operational

● Technological

● Economics

Conclusions

Future work