community sharing platform for mobile devices
DESCRIPTION
Class presentation for: Community sharing platform for mobile devicesTRANSCRIPT
Communitysharingplatform for mobile devices
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Background & Motivation
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O.S. mobile market share
Size of mobile market share
Gartner 2011
World population = 7 billion
Background & Motivation (cont...)
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How fast is mobile internet growing?How much time do people use their mobile phones?
Gartner 2011
Research question
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Is it possible to create a sustainable community sharing platform for
mobile devices, that allows people to interact around common interests?
How can it be sustainable? (3 dimensions)
○ operational - value(+) / usability / design
○ technological - interoperability + dev. cost
○ economic - business model
Methodological phases
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1. Literature review 2. Conceptual Model 3. Software development 4. Propose business model 5. Release the platform to market 6. Validate software & business model
Literature review
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● State of the art
● Communities of Practice
● Mobile Applications
● Cross-platform development for Mobile Applications
● Free based Business Models
#1
Conceptual Approach #2
PLATFORM
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Conceptual Approach #2
CONTENT
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A
PRODUCER
Conceptual Approach #2
CONTENT
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PRODUCER
PRODUCER
S
Conceptual Approach #2
CONTENT
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PRODUCER
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PRODUCER & READER
Conceptual Approach #2
CONTENT
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PRODUCER
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PRODUCER & READER
READER & TAGGER
Conceptual Approach #2
CONTENT
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PRODUCER
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PRODUCER & READER
READER & TAGGER
Community A
Conceptual Approach #2
PRODUCER
READER & TAGGER
CONTENT
SWN
AC
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Community A
READER
READER
Community S
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PRODUCER & READER 4
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Conceptual Approach #2
PRODUCER
READER & TAGGER
CONTENT
SWN
AC
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Community A
READER
READER
Community S
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PRODUCER
PRODUCER & READER
private content
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HTML + JS + CSS3
System Development
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#3 INFRASTRUCTURE
SERVER DatabaseMySQL
SQL
JSON
PHP
CLIENTS
Additional languages for native encapsulation (Ex: Java for Android)
Main system classes
System Development
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#3
System Development
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#3
System Development
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#3
System Development
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System Development
joaosantacruz.comDesktop/Tablet version, using css queries
#3
Business Model
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Ad model Freemium model
#4
Free based Business Models
Business Model
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#4
Freemium model using osterwalder canvas
Platform release
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Wall-it Browser Apphttp://joaosantacruz.com/jz2/uk/wall-it/ About wall-ithttp://wallit.joaosantacruz.com/app/login/ Downloadhttp://www.joaosantacruz.com/jz2/download/android/wallit_latest.apk
JAN 21, 2012
TO DO list
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Evaluation & results analysis #6● Operational
● Technological
● Economics
Conclusions
Future work