communication trends for h-h

COMMUNICATION TOOLS

H-H DISTRICT STEERING COMMITTEE

Curtis J. Griffin, Assistant Superintendent

Hatboro-Horsham School District

BLUR THE SPEED OF CHANGE

Has the pace of change accelerated way beyond your comfort zone?

Connectivity, Speed, and Intangibles – the derivatives of time, space, and mass – are blurring the rules and redefining our business and our lives.

Intangibles: Services, Information, Service Components of Products, Emotions (trust, loyalty, prestige), Relationships, Brands ―BLUR‖ by Stan Davis and Christopher Meyer (1998)

SCHOOLS ARE OPEN SYSTEMS

WHY TECHNOLOGY?

Efficiency

Automation

Effectiveness

Convenience

Expectations

COMMUNICATION VARIABLES

Technologies: Complex Linkages - The World

is Curved: Hidden Dangers to the Global

Economy

• Communities: Internal, Local, Regional, State,

National, International

• Stakeholder Groups: Resident, Employee,

Student, Parent, School Board, Sub-Contractor,

etc.

• Dimensions: Past, Current, Future, Direct and

Indirect Stakeholders

COMMUNICATION MODES

Passive Communication Mode

Active Communication Mode

Interactive Communication Modes

Synchronous

Asynchronous

SYNCHRONOUS TOOLS

Synchronous tools enable real-time

communication and collaboration in a "same

time-different place" mode. These tools allow

people to connect at a single point in time, at

the same time. Synchronous tools possess

the advantage of being able to engage

people instantly and at the same point in

time.

ASYNCHRONOUS TOOLS

Asynchronous tools enable communication and collaboration over a period of time through a "different time-different place" mode. These tools allow people to connect together at each person's own convenience and own schedule. Asynchronous tools are useful for sustaining dialogue and collaboration over a period of time and providing people with resources and information that are instantly accessible, day or night.

SYNCHRONOUS AND ASYNCHRONOUS

INFORMATION SOURCE

TWO KEY COMMUNICATION TRENDS

The most important trend in business—

Transparency—with the biggest trend in

media—Too much information, and you

see a problem. How are organizations going

to help people understand their processes,

decision-making, and impact more clearly

when people already suffer from information

overload?

2009 Communication Trends

UNPLUGGING AND DIGITAL DIETS

Hints about online communications—increasing Micro-boredom that could lead to Unplugging and Digital diets! In a climate where people may be tuning down the volume of their media interaction, the relevance of trends like Storytelling, Short formats, Skimming, Seriousness, and Flight to quality, as well as societal trends like Utility, Authenticity, and Islands of tranquilityare pretty clear.

SIX STEPS TO SOCIAL MEDIA SAVVY

Six Steps To Social Media Savvy :You’ve got a great website and an effective email strategy, both of which are part of a robust strategic communications plan. Now you want to start dipping your toe into social media—figuring out what Web 2.0 tools might be effective

1. Listen

2. Share

3. Comment

4. Blog

5. Join

6. Wiki

DIGITAL COMMUNICATION TOOLS

Phone System (Voice Over IP System) Single Integrated System with

Voice Mail

E-Mail with Web Access

Wireless Schools (?)

Cell Phones, PDA, Wi-Fi Devices, Mobile Devices

Messaging Service: Phone, Email, Texting

Website (Internet and Intranet)

School Wires – Parent Connect

My Learning Plan

Zoomerang Web Survey Tool

Digital Form Solution

Digital Supervision Solution

Work Order Tracking System

Social Network (Controlled System & Open System)

Video Conferencing ( Group and Individual)

Webinars

Blogging

Pod Casting

Goggle Documents

Digital Discipline Referral System

SCHOOL WIRES STATISTICS

SCHOOL WIRES STATISTICS

TOP TEN WEB PAGES

H-H WEBSITE

H-H Website

POWERSCHOOL – H-H HIGH SCHOOL

POWERSCHOOL – KV MIDDLE SCHOOL

PHONE MESSENGER SYSTEM

Current: Global Connect

Phone Message

E-Mail Message

Future: School Messenger – June/July

Phone Message

E-Mail Message

Text Message

Home Language Translation

Individual Contact Management

GOOGLE DOCUMENTS

Google