communicating a destination through new media

&  

COMMUNICATING A DESTINATION THROUGH NEW MEDIA

WHO WE ARE

DIGITAL ECOSYSTEM

CHALLENGE

TRUST

REPUTATION

ENGAGING

INFLUENT

SMART

CREATIVE

DIFFERENT

IN

AUTHENTIC

UNIQUE

CULTURAL

EXPERIENCES

EMOTIONS

PERSONAL TOUCH

QUALITY CONTENT

20 INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS

12 PHOTO

GALLERIES

4 TOURS

SEA, SPORT & NATURE ART FOR FOODIES

THERMAE & SLOW CRAFT & EXCELLENCES

38 10 TOURISTIC EXPERIENCES VISITED PROVINCES

750 PHOTOS 24

POSTS

11

VIDEOS

WWW.PLAYOURTUSCANY.COM

POSTS ONCIAOTUTTI.COM

VIDEOS ONTHECINEPHOTOGRAPHER.COM

PLAY YOUR TUSCANY ALMOST 200 APPLICATIONS FROM 15 COUNTRIES

PLAY YOUR TUSCANY ALMOST 200 APPLICATIONS FROM 15 COUNTRIES

PLAY YOUR TUSCANY

COOPERATION WITH THE TERRITORIES

PLAY YOUR TUSCANY

COOPERATION WITH THE TERRITORIES

PLAY YOUR TUSCANY

COOPERATION WITH THE TERRITORIES

PLAY YOUR TUSCANY

COOPERATION WITH THE TERRITORIES

PLAY YOUR TUSCANY

DEFINITION OF A STANDARD

PLAY YOUR TUSCANY

DEFINITION OF A STANDARD

DEFINITION OF A STANDARD

PLAY YOUR TUSCANY

CONTACT HUB

PLAY YOUR TUSCANY

COLLABORAZIONE CON TERRITORI

CONTACT HUB

PLAY YOUR TUSCANY

COLLABORAZIONE CON TERRITORI

CONTACT HUB

PLAY YOUR TUSCANY

COLLABORAZIONE CON TERRITORI

INTERNATIONAL MODEL

PLAY YOUR TUSCANY

COLLABORAZIONE CON TERRITORI

INTERNATIONAL MODEL

PLAY YOUR TUSCANY

COLLABORAZIONE CON TERRITORI

INTERNATIONAL MODEL

THE PROJECT

REALIZED THROUGH A EU TWINNING PROGRAM,DESIGNED BY FONDAZIONE SISTEMA TOSCANA,

AND RAN BY THE JORDAN TOURISM BOARD

THE PROJECT

HOSPITABLE AND SAFE DESTINATION

12 PHOTO

GALLERIES

2 CONTEMPORARY TOURS

HISTORY & CULTURE ECO & NATURE

9 INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS

MORE THAN 700 APPLICATIONS

9 19 6 INTERNATIONAL BLOGGERS/

VIDEOMAKERS/PHOTOGRAPHERS

TOURISTIC EXPERIENCES DESIGNED BY OPERATIONS OFFICE VISITED PROVINCES

3 VIDEOS

10 POSTS

5 PHOTO

GALLERIES

Grazie! Costanza Giovannini

Project Leader