communicating a destination through new media
TRANSCRIPT
&
COMMUNICATING A DESTINATION THROUGH NEW MEDIA
WHO WE ARE
DIGITAL ECOSYSTEM
CHALLENGE
TRUST
REPUTATION
ENGAGING
INFLUENT
SMART
CREATIVE
DIFFERENT
IN
AUTHENTIC
UNIQUE
CULTURAL
EXPERIENCES
EMOTIONS
PERSONAL TOUCH
QUALITY CONTENT
20 INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
12 PHOTO
GALLERIES
4 TOURS
SEA, SPORT & NATURE ART FOR FOODIES
THERMAE & SLOW CRAFT & EXCELLENCES
38 10 TOURISTIC EXPERIENCES VISITED PROVINCES
750 PHOTOS 24
POSTS
11
VIDEOS
WWW.PLAYOURTUSCANY.COM
POSTS ONCIAOTUTTI.COM
VIDEOS ONTHECINEPHOTOGRAPHER.COM
PLAY YOUR TUSCANY ALMOST 200 APPLICATIONS FROM 15 COUNTRIES
PLAY YOUR TUSCANY ALMOST 200 APPLICATIONS FROM 15 COUNTRIES
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COOPERATION WITH THE TERRITORIES
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COOPERATION WITH THE TERRITORIES
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COOPERATION WITH THE TERRITORIES
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COOPERATION WITH THE TERRITORIES
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DEFINITION OF A STANDARD
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DEFINITION OF A STANDARD
DEFINITION OF A STANDARD
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CONTACT HUB
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COLLABORAZIONE CON TERRITORI
CONTACT HUB
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COLLABORAZIONE CON TERRITORI
CONTACT HUB
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COLLABORAZIONE CON TERRITORI
INTERNATIONAL MODEL
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COLLABORAZIONE CON TERRITORI
INTERNATIONAL MODEL
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COLLABORAZIONE CON TERRITORI
INTERNATIONAL MODEL
THE PROJECT
REALIZED THROUGH A EU TWINNING PROGRAM,DESIGNED BY FONDAZIONE SISTEMA TOSCANA,
AND RAN BY THE JORDAN TOURISM BOARD
THE PROJECT
HOSPITABLE AND SAFE DESTINATION
12 PHOTO
GALLERIES
2 CONTEMPORARY TOURS
HISTORY & CULTURE ECO & NATURE
9 INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
MORE THAN 700 APPLICATIONS
9 19 6 INTERNATIONAL BLOGGERS/
VIDEOMAKERS/PHOTOGRAPHERS
TOURISTIC EXPERIENCES DESIGNED BY OPERATIONS OFFICE VISITED PROVINCES
3 VIDEOS
10 POSTS
5 PHOTO
GALLERIES
Grazie! Costanza Giovannini
Project Leader