colors & numbers in design

inco

lors numbers&

designFriday, July 12, 13

Before coming to 8th Light, I freelanced as a brand identity specialist.

I’m Alejandra.

I am a design apprentice at 8th Light.

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First,

Friday, July 12, 13

First,how do we define good design?

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First,how do we define good design?

Is it decorative?

Friday, July 12, 13

First,how do we define good design?

Is it decorative?Fancy?

Friday, July 12, 13

First,how do we define good design?

Is it decorative?Fancy?Showy?

Friday, July 12, 13

First,how do we define good design?

Is it decorative?Fancy?Showy?Trendy?

Friday, July 12, 13

First,how do we define good design?

Is it decorative?Fancy?Showy?Trendy?

lots of Photoshop!

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Friday, July 12, 13

good design

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good designSolves a specific problem

Friday, July 12, 13

good designSolves a specific problem

Evokes an emotional response

Friday, July 12, 13

good designSolves a specific problem

Evokes an emotional responseSimplifies things for the user

Friday, July 12, 13

good designSolves a specific problem

Evokes an emotional responseSimplifies things for the user

Organizes chaos.

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Evokes an emotional response

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Fear

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Anger

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Trust

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Excitement

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Love

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Interest

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Loyalty

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Commitment

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Can just colors and numbers do all that?!

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Friday, July 12, 13

color

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RGBCMYKPrint Web

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whatever

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Complementary

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Analogous

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SplitHigh contrast without strong tension

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TriadicEquidistant colors provide balance

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TetradicImportant to use proper ratio of color

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TetradicImportant to use proper ratio of color

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TetradicImportant to use proper ratio of color

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Orange increases oxygen supply to the brain.

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Orange increases oxygen supply to the brain.Green symbolizes energy and healing.

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Orange increases oxygen supply to the brain.Green symbolizes energy and healing.

Blue suppresses appetite and increases loyalty.

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bab! "ho#$!

Friday, July 12, 13

bab! "ho#$!

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Less is always more.

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numbers

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numbersThey can affect consumer’s attitudes

toward your product.

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1, 2, 3, 5

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1, 2, 3, 5Notice anything?

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2

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2

(steer clear of using this imagery..)

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2

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2

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2

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2

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3

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3

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mind, body, soul3

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mind, body, soulpast, present, future

3

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mind, body, soulpast, present, futurethought, word, deed

3

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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

3

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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

animal, vegetable, mineral

3

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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

animal, vegetable, mineralbeginning, middle, end

3

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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

animal, vegetable, mineralbeginning, middle, end

green, yellow, red

3

Friday, July 12, 13

mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

animal, vegetable, mineralbeginning, middle, end

green, yellow, red

3

Friday, July 12, 13

mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

animal, vegetable, mineralbeginning, middle, end

green, yellow, red

3

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3

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5

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5

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5

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5

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Making something look good isn’t simple.

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Making something look good isn’t simple.

But it is definitely doable, even if you’re not a designer.

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