colors in design

8/9/2019 Colors in Design

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The twelwe segments of the color wheel consist of primary, secondary, and

tertiary hues and their specific tints and shades.

The color wheel enables the user to visualize the sequence of color

balance and harmony.


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BASICCOLORSCHEMES


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Hot refers to red in full saturation

on the color wheel this is red at its

strongest.

Hot colors project outward and

arrtact attention because of this

reason red is often used in graphic

sgnage and design.

Hot colors are strong and

agressive and seem to vibrate

within their own space.

The power of hot colors affects

people in many ways, such as

increasing blood presure and

simulating the nervous system.


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Cold refer to fully saturated blue.

At its brightest dominating andstrong.

Cold colors remind one of ice

and snow. The feeling generated

by cold colors blue, green, and

blue-green- are direct oppositeof those generated by hot colors;

cold blue slows the metabolism

and increases ones sense of

calm.

When placed next to each other,

cold and hor colors vibrate like

fire and ice.


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All hues that contain red are

warm. It is addition of yellow to

red makes warm colorssubstantially different from hot

colors.

Warm colors such as red-orange,

orange, and yellow-orange,

always contain a mixture of red

and yellow in their compositionand encompass a larger part of

the emotional spectrum.

Warm colors are comfronting,

spontaneous, and welcoming,

Like anArizone sunset, the

warmth of these hues radiatesoutward and surrounds everthing

in reach.


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Cool colors are based in blue.

They differ from cold colors

because of the addition of yellowto their composition, which

creates yellow-green, green, and

blue-green.

Cool colors, such as turquoiseblue and verdant green, are seen

in nature.

Like spring, they make us feel

renewed.Soothing and calm,

these hues provide a sense ofdepth as well as comfort.

Cool colors are like a swim in

arefreshing, tropical pool.


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Light colors are the palest pastels.

They take their lightness from an

absence of visible color in their

composition, and are almost

transparent.

When lightness icreases,

variations between the differenthues decrease.

Light colors open up the

sutrroundings and suggest airness,

rest and liquidity.

They resemble sheer curtains at a

window and send a message of

relaxation.


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Darj colors are hues that contain

black in their composition.

They close up space and make it

seem smaller.Dark colors are

concentrated and serious in their

effect.

Seasonally, they suggest autumn

and winter.

Combining lights and darks

togheter is acommon and

dramatic way to represent the

opposite in nature, such as night

and day.


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Pale hues the soffest pastels.

They contain at least 65 percent

white in their composition, andhave a diminished hue which is

most often referred to as soft or

romantic.

Pale colors, like ivoray, light

blue, and pink, suggest

gentleness.

They can be seen in clouds in a

soft, early light, or in the

lavender colors of a misty

morning.

Becuase the are calming colors,pale hues are frequently used in

interior spaces.


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The amount of pure color within a hue

determines its brightness.

The clarity of bright colors is achieved

by the omission of gray or black.

Blues, reds, yellow, and oranges are

colors in full brightness.

Bright color are vivid and attract

attention.

A yelow school bus, a bunch of

colored ballons, the red of a clowns

nose, never go unnoticed.

Exhilarating and cheerful, bright

colors are perfect for use inpackaging, fashion, and advertising.

colors in design

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