color communication color management for the cosmetics ... · •market leaders in every industry...

Color Communic a tion Color Management

for the Cosmetic s Industry

Alessio Tubb ini

Sa les manager Xrite Pantone

Ita ly & Greec e

Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece

• Strategic acquisitions:– Amazys (GretagMacbeth, Munsell), July 2006– Pantone, October 2007

• Innovation and vision– Continuous product innovation– 167 Patents, 107 applications pending (6 October 2009)

• Now the largest global color company – $223 million in sales (fiscal year 2010)– Substantial improvement in financial health with recapitalization,

major debt pay down and solid operating results – Approx. 1000 employees worldwide– Representation in over 100 countries

• Market leaders in every industry where color is mission critical or important

Pantone History

Pantone was founded in 1962 as a small businessmanufac turer of c olor c a rds for c osmetic s c ompanies.

The c ompany was bought by Lawrenc e Herbert, who had been an emp loyee sinc e 1956 c hanged its d irec tion to develop ing the first c olor matc hing system in 1963.

The Color Cha llenge and Opportunity in a g loba l supp ly c ha in

– Globalization dictates increasingly collaborativeenvironments at different physical locations

– Digitalization is progressively invading all production / supply chains across industries

– Design requirements to reflect brand consistency acrossvaried delivery mechanisms

Brand Owner

Designer

Photographer

PrePress

Printer

Requires Receives Designs Receives Delivers Receives Formulates Prints

UncontrolledColor Environment

Receives Delivers

ControlledColor Communication

Color Supp ly Cha in Management

CxFColor Exc hange Format

Spectro Data

L*a*b*

Observer Angle

Illuminant

Filters

Infor of the application

Recipe

And …. the Texture

Digital Pallet, Harmonies and Export options

Spec ify, Send , Verify, Approve

COLOR PERCEPTION

light source

object

Metamerism

Human Eye

-No exact color memory

- Different perception from one person to another

- The eye can perceive up to 7-10 million colours

Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece 13

Now tell me which one it was…

If you chose this swatch,you are right!

Look at this color for a few seconds…

Why measure color? …Poor color memory

Do the arrows right and left appear to be the same color?

Why measure color? …Simultaneous Contrast

Is the green on the left the same as the green on the right?

Why measure color? …Chameleon Effect

Optical Illusions

Why measure color?...Field of view

Optical Illusions

Cha llenges in Cosmetic sthe nature of these products in that they are commonly

liquid, paste or powdered form.

measuring these products is to place the sample in a cuvette or petri dish and measuring through the glass or plastic using a c ontac t based spec trophotometer.

This p roc ess does not p rovide da ta that correlates with what the human eye sees, what the c onsumer sees in the finished product

• Contac ting these samp les c ontamina tes the instrument, whic h c an result in c ostly instrument ma intenanc e and repa ir.

• measure the samp le through the g lass or p lastic :

• The g lass or p lastic ba rrier introduc es a “ dep th of fie ld ” va riab le between the instrument and the samp le. This bec omes an error sourc e tha t must be addressed

• This g lass or p lastic ba rrier a lso introduc es a first surfac e and sec ond surfac e reflec tion error (typ ic a lly 4% per surfac e) tha t must be ac c ounted for.

• The g lass or p lastic ba rrier a llows unwanted amb ient light to “ p ipe” into the measurement a rea . This too, is a potentia l sourc e of error

Cha llenges in Cosmetic s

Example of color difference of non-dairy creamer

Challenges in Cosmetics

So, measuring through a transparent barrier will not correlate to the eyes natural response to the color in its natural form

The only way to truly measure a color and get a colorimetric result that correlates to the human eye is to measure the sample in its natural form, without contacting the sample, using 45 degree geometry!

Challenges in Cosmetics

X-rite is pleased to announce two new products that solve many of the problems related to color measurement for the cosmetics industry!

A Revolution in Color Measurement

• MA98 multi-angle spectrophotometer• VS450 45/0° non-contact spectrophotometer

Software for Qua lity Control

X-Color QCSoftware Applications Solutions

These p roduc ts, when c omb ined with our standard or c ustomized fixtures and samp le holders, p rovide a c omp lete and c omprehensive solution for lab ana lysis and eva lua tion, and p roduc tion Qua lity Control for most c osmetic s p roduc ts inc lud ing:

• Founda tions• Free powder• Compac t powders• Lipstic k• Na il polish• Masc ara• Eye Liner

• VS450 is anon-c ontac t, 45/ 0°spec trophotometer designed to measure a ll kinds of powder, paste and liquid samp les in their na tura l form

• VS450 is the idea l p roduc t for use in p roduc tion for Qua lity Control inspec tions

• Can detec t c hange in c olor or surfac e appearanc e of the samp le, reduc ing sc rap and waste c osts, and a llowing further eva lua tion and ana lysis

• PRODUCT FEATURES:• Line of Sight™ ta rgeting• Gloss measurement• La rge and sma ll measurement

spot sizes• Best in Class c olor

measurement ac c urac y

Fixtures and Sample Holders

Standard and Custom samp le holders ava ilab le

Standard Sample Holders:• Instrument stand• Spoon holders for measurement of

opaque liquids, pastes and powders

• Petri d ish holder for measurement of transluc ent liquids

Custom sample holders• Include but not limited to:

Foundations Lipstick Eye Shadow

• Next genera tion multi-ang le measurement tool designed for c onsistent, p rec ise c olor measurement of pearlesc ent and other c omp lex spec ia l effec t p igments

• Provides 10 measurement ang les and 2 illumina tion ang les

• Measures ac c ord ing to the visua l behavior of the Standard and Tria l

Without MA98

The new MA98 using the second illumination is able to detect all the different color behaviors.

With MA98

• Most sample holders are interchangeable with both the MA and VS450 instruments!

Summary

• MA98 and VS450, combined with X-Color QC and custom fixtures and sample holders, provide a comprehensive Lab to Production Line solution for Quality Control and evaluation and analysis, allowing color measurements of samples in their natural state, the way the eye sees them!

THANKS FOR YOUR ATTENTIONAlessio Tubbini Sales Manager Xrite Pantone Italy & Greece

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