colopur theory session · this lucozade advertising campaign uses a triadic colour scheme. the red,...

ColourTheorySessionWATCHGotothefollowinglinkandwatchthepodcastthatexplainsthecolourtheorythatwillenhanceyourdesignwork.https://youtu.be/1sVEtbTb7Y0 Watch the following tutorial that explains how to use Adobe Color: https://youtu.be/jC2baITXrCE

PRACTICECreatearangeofcolourswatchesforyourdesignproject. Step1LaunchthefreeAdobeColourswatchCreatorhttps://color.adobe.com/create

Step2ExploretheColourRulesasdiscussedinthepodcast

Step3Movethecontrolstocreateacolourscheme

NotethatthewhitetriangleindicatesyourmainbasecolourStep4Editindividualcoloursbymovingthesliders

Step5ExtractathemeClickonthe‘ExtractTheme’tabinthetopnavigationbar.Thisallowsyoutodropanddragaphotoofyourchoicetoextractthecolourthemeandcreateswatches.

HereI’veusedanimageofa1950’sdinertoextractsomevintagecolours

Step6ExtractaGradient(Newfeature!)Clickonthe‘ExtractGradient’tabinthetopnavigationbar.Thisallowsyoutodropanddragaphotoofyourchoicetoextractthegradientthemeandcreategradients.Movethecontrolstocreatearangeofgradients.

Step7IfyouhaveAdobeCCSignintoyourAdobeaccount

YoucanthensavethecolourthemeandaccessitthroughyourappssuchasAdobePhotoshop.ClickonWindowtab>Libraries.Thenclicktheswatchtomakeityouractiveforegroundcolour.

Step8Don’thaveaAdobeCCaccount?UsingPC–selecttheSnippingToolapptotakeascreengrabofyourswatches.

UsinganAppleMac–selectCommand/shift/4thenatargetwillappear.Marquethearearequiredanditwillsaveajpegofthatarea.

Ormakeanoteofthecolourswatchese.g.RGBvaluestouseinyourprojectssuchaswebsitecreation:https://www.wix.com/

EVALUATE

1. EvaluateyourfavouritecolourschemethatyouproducedusingAdobeColor,usingthecolourtheoryexplainedintheYouTubeclipmentionedatthebeginningofthistutorial(https://youtu.be/1sVEtbTb7Y0)

2. Choose6examplesofdesignworkthatisrelevanttoyourprojectandevaluatethecolourschemes.

HereisanexampleIhavefound.Ensureyouevaluatetheexampleusinggraphicdesignterminology.Effectiveevaluationismorethanjustdescribingwhatyousee,it’sidentifyingthetechniquesusedandjudgingtheeffectiveness.Forexample:ThisLucozadeadvertisingcampaignusesatriadiccolourscheme.Thered,yellowandbluearepositionedevenlyaroundthecolourwheelandcreateatensionwhenviewed.Theuseofthepinkandgreenfollowstheruleofacomplementarycolourschemeandagainthesecolourssit

oppositeinthecolourwheelandthuscommunicatevibrancy.ThiseffectiveuseofcomplimentaryandtriadiccolourrulesisappropriateasLucozadeisanenergydrink.Usinga

moreharmoniousanalogousschemewouldhavelackedtheenergydemandedbythisadvertisingcampaign.

IMPORTANT–makesureyouexplainhowyouwillusethecolourtheoryapproachesthatyouidentify,inyourowndesignwork.

IndependentfurtherstudyFindoutmoreat:https://youtu.be/aScIeQeRUOQ