colopur theory session · this lucozade advertising campaign uses a triadic colour scheme. the red,...
TRANSCRIPT
ColourTheorySessionWATCHGotothefollowinglinkandwatchthepodcastthatexplainsthecolourtheorythatwillenhanceyourdesignwork.https://youtu.be/1sVEtbTb7Y0 Watch the following tutorial that explains how to use Adobe Color: https://youtu.be/jC2baITXrCE
PRACTICECreatearangeofcolourswatchesforyourdesignproject. Step1LaunchthefreeAdobeColourswatchCreatorhttps://color.adobe.com/create
Step2ExploretheColourRulesasdiscussedinthepodcast
Step3Movethecontrolstocreateacolourscheme
NotethatthewhitetriangleindicatesyourmainbasecolourStep4Editindividualcoloursbymovingthesliders
Step5ExtractathemeClickonthe‘ExtractTheme’tabinthetopnavigationbar.Thisallowsyoutodropanddragaphotoofyourchoicetoextractthecolourthemeandcreateswatches.
HereI’veusedanimageofa1950’sdinertoextractsomevintagecolours
Step6ExtractaGradient(Newfeature!)Clickonthe‘ExtractGradient’tabinthetopnavigationbar.Thisallowsyoutodropanddragaphotoofyourchoicetoextractthegradientthemeandcreategradients.Movethecontrolstocreatearangeofgradients.
Step7IfyouhaveAdobeCCSignintoyourAdobeaccount
YoucanthensavethecolourthemeandaccessitthroughyourappssuchasAdobePhotoshop.ClickonWindowtab>Libraries.Thenclicktheswatchtomakeityouractiveforegroundcolour.
Step8Don’thaveaAdobeCCaccount?UsingPC–selecttheSnippingToolapptotakeascreengrabofyourswatches.
UsinganAppleMac–selectCommand/shift/4thenatargetwillappear.Marquethearearequiredanditwillsaveajpegofthatarea.
Ormakeanoteofthecolourswatchese.g.RGBvaluestouseinyourprojectssuchaswebsitecreation:https://www.wix.com/
EVALUATE
1. EvaluateyourfavouritecolourschemethatyouproducedusingAdobeColor,usingthecolourtheoryexplainedintheYouTubeclipmentionedatthebeginningofthistutorial(https://youtu.be/1sVEtbTb7Y0)
2. Choose6examplesofdesignworkthatisrelevanttoyourprojectandevaluatethecolourschemes.
HereisanexampleIhavefound.Ensureyouevaluatetheexampleusinggraphicdesignterminology.Effectiveevaluationismorethanjustdescribingwhatyousee,it’sidentifyingthetechniquesusedandjudgingtheeffectiveness.Forexample:ThisLucozadeadvertisingcampaignusesatriadiccolourscheme.Thered,yellowandbluearepositionedevenlyaroundthecolourwheelandcreateatensionwhenviewed.Theuseofthepinkandgreenfollowstheruleofacomplementarycolourschemeandagainthesecolourssit
oppositeinthecolourwheelandthuscommunicatevibrancy.ThiseffectiveuseofcomplimentaryandtriadiccolourrulesisappropriateasLucozadeisanenergydrink.Usinga
moreharmoniousanalogousschemewouldhavelackedtheenergydemandedbythisadvertisingcampaign.
IMPORTANT–makesureyouexplainhowyouwillusethecolourtheoryapproachesthatyouidentify,inyourowndesignwork.
IndependentfurtherstudyFindoutmoreat:https://youtu.be/aScIeQeRUOQ