colgate presentation [edocfind[2][1].com]
Post on 09-Apr-2018
226 Views
Preview:
TRANSCRIPT
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 1/14
Colgate
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 2/14
Team
Kamala Giyasova
Ramin Nasirov
Safura Ahmadova
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 3/14
Founded 1806
Headquarters New York City, USA
Industry Personal Products
Revenue $11.396 billion (2007
)
Net income $1.351 billion (2007)
Employees 36,000Slogan "World of Care"
Website http://www.colgate.com/
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 4/14
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 5/14
CEO-Reuben Mark
Colgate¶s first
officebuilding
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 6/14
Colgat e revenues by pr oduct
division
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 7/14
Int ernat ional presence of
Colgat eColgate Oral,Personal&Health care
reveues by Product Line
Colgate
Oral,Personal&Health care
Operating Profits
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 8/14
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 9/14
Company¶s distasteful product was met
with a great dissatisfaction by USminorities and civil rights groups.
In the Asia market company did not have
any idea of consumer dissatisfactionbecause of racial offensiveness.
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 10/14
Colgat e·s act ion
Colgate management believed that
issue about distasteful productshould not have a negative effect
on company¶s domestic image.
Despite, value of Colgate¶s stockwas increasing.
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 11/14
Because of protest campaign
Colgate¶s image was tarnished badlyin the eyes of not only African
Americans but also Americans.
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 12/14
DARKIE
DARLIE
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 13/14
In the Thailand and Indonesia health-products
markets, Colgate even competes against Darlie
toothpaste with its own brand.
8/7/2019 Colgate presentation [EDocFind[2][1].com]
http://slidepdf.com/reader/full/colgate-presentation-edocfind21com 14/14
Thanks for att ent ion!!!
top related