codestrong 2012 breakout session making money on appcelerator's marketplace

How to Make Money with Appcelerator’s Open

Marketplace

Stephen FeloneyDirector, Product Management– Titanium & Marketplace/Modules

sfeloney@appcelerator.com

1

• What is the Marketplace?

• What are modules?

• Marketplace Today

• How do add modules to an application?

• How to make money?

Agenda

What is the Marketplace

The marketplace is our online

site where developers can

find, purchase, and download

modules to add additional

capabilities to the mobile

applications they are

developing

What is the Marketplace

Build

Connect

Test

Manage

Analyze

The marketplace extends the Titanium

development platform to help you:

• Speed up development• Enhance application functionality• Ensure the quality of your apps• Easily manage data • Increase app usage

What are modules?

Modules are extensions that are

added to mobile applications to

enhance and embed functionality.

They can be related to • UI• OS API extensions• Wrappers for ISV products

Marketplace TodayOver 300 modules

15 new modules every month

41,000+ registered developers

3,500 new users every month

6,500 active users every week

• $9,000+

• $8,000+

• $7,000+

Top Modules

Why are they top?

• Found a need that 1000s have

• They work as advertised

• Provide proper documentation

• They are supported

Urban Airship | PSPDFKit | Forged UI

What Can the Marketplace do For You?

Create A Module

• Find a feature that developers

need and build it

• Make 10s of thousands of dollars

a year with the right module

• The more complex the problem,

the more money you can make

Market Your Company

• Provide modules that are:• Free or at low cost• High quality

• Value we can offer :• Brand recognition in the

community • Exposure to over 360,000

developers

To succeed you must provide a great

web experience

Consulting & App Dev

Design & Dev Services

Wrap Your APIs

• Have an API for IOS &/or Android?• Create Module to wrap the APIs• Reach 360,000+ developers

• Appcelerator has over 10 in-app

advertising modules to help you

make money

• With ads you can bring in

recurring revenue from your app

• Next steps:• Identify the optimal channel • Identify the type of ad• Download the module

Monetize Your Apps

How To Get Started

http://www.appcelerator.com/marketplace

Add new product

• Select sell • Add new product • Name and tag your module • Upload:

• Module • Screen shots • Documentation • Videos

Features and Benefits

Adding features and benefits:

• Helps users understand your added value

• Helps Appcelerator advertise your module

• If you can’t say what value you bring, why would people use it?

Categorize

Search

Tips for optimized categorization:

• Provide a meaningful title • Group the module in the

correct category at publishing • Don’t forget to add keywords • Create a brand with author

consistency

Pricing Think about the following when pricing your module:

• Target users• How much are they willing

to pay• How large of a market?

• How long would it take a to reproduce the module?

• What’s the demand?• You get 70% of all sales of

your module

“The easiest money

I’ve ever made has

come from publishing

my Titanium code in

the Marketplace”

Easy as 1-2-3

Reuben Fonseca Founder of 0x82

Modules in the marketplace:TestFlightDropBox

ShareKit 2.0KeyChian

iOS5 Twitter FrameworkWebserver HTTP

Roadmap for the Marketplace

Roadmap • Open Source Section

• Promote developers/partners

• One Marketplace for Titanium• Appcelerator Cloud Services

• Node.ACS• MORE INFO: Today session

at 5:00pm “Building Your Own Cloud Services”

• Alloy Widgets• 4pm Today “Alloy (MVC App

Framework Overview)

FAQs • How long does it take to get a

module approved once submitted for publication?

• Do I need to support my module?

• How do I know if someone else is writing the same module?

• Does Appcelerator help market my module?

Stephen Feloney

sfeloney@appcelerator.com