code: adzu - marketing production automation

Create: On-line, Print, TV, E-mail, Direct mail, Radio.

One system, One process.

From media schedule to finished campaign in 20

seconds

Plugs into your existing systems: asset management,

workflow, financial, media.

Industry-standard technology platforms

Every ad: on-brand, on-message and legally correct.

Every time

Equip your teams to respond faster and more

effectively than the competition

> 120,000 marketing materials created each year.

Built by Omnicom’s Technology business.

Pick the components that meet your business need.

Grows with you over time

Reporting

Campaign & Media Planning

Online Automated Trafficking

Ad Builder

Consistent campaigns across all media Tailored to region or location

On brand On time

Feature Deep Dive

Interfaces built in

Adobe Flex allows

complex functions to

be delivered to the

user simply and

intuitively

More efficient and more effective marketing

• User can locate relevant media locations in print, on-line, radio & TV

• Fully integrated media database imports latest specification and media calendar data.

• adZU knows the spec that each needs to be built to and when the deadline is

• Media plan import functionality to create insertions directly from Excel spreadsheets

Simple. Fast. Accurate.

• End-to-end

management of the

production process

• Instantly track the

status of each

transaction

• Fully approval

management

functionality

Technology to make more money for your business

• Instantly customise print ads with images and text

• Intelligent re-sizing to fit booked media spaces

• Business rules control which areas are fixed and which are customisable

• Ensures every ad complies with brand and legal guidelines

Central control. Local empowerment.

• Print templates created in Adobe InDesign

• Easy task to tag artwork as customisable template

• Print customisations produced using InDesign Server

• Very high level of control over typography

• Intelligent image re-sizing using Adobe Photoshop plug-in

• Output formats: PDF, INDD, Jpeg, PNG etc

• Each material distilled to production options of printer or publication

Proven. Modular. Integrated.

• Instantly customise email campaigns with images, text and links

• Business rules control which areas are fixed and which are customisable

• Create campaigns by up-loading prospect lists or by sourcing prospects from central marketing database

• Full tracking of send, clicks and bounces

• Opt-outs automatically managed by adZU

The Industry’s Leading Marketing Automation Solution

• Instantly create on-line Flash

banners, customised with

images and text

• Only adZU creates IAB

compliant banners

• Functionality to bulk create

banners via spreadsheet up-

load

• Adobe Flash Integration - easy

task to tag and export banners

ready for on-line customisation

More efficient and more effective marketing

• Instantly create TV ads or web video

• Broadcast quality (including HD) or Flash output

• Users mix and match video selections with sound and voice tracks

• Create high quality text overlays

• Videos rendered and ready to traffic in seconds

Simple. Fast. Accurate.

• Assets can be stored within adZU or

pulled from external systems

• Transactions may initiated within adZU or

via media plan up-load or via call from

workflow tool

• adZU transactional data exported directly

into 3rd party systems including DDS

• Full integration with 3rd party media tools

including Adstream, Adfast, Fastchannel

and Mars

• Single sign on with corporate intranets

• Pulls customer data directly from CRM

systems to enable full one-to-one

communication

Technology to make more money for your business

• Budget planning wizard guides users through the process of establishing spend by product and consumer targets

• Budget tracking features display real time reports of spend

• Reporting functionality rolls-up budget data into management reports

• Billing functionality exports financial data into client's existing financial management applications to enable seamless billing and financial reconciliations

Proven. Modular. Integrated.

• Full admin site allows clients to control all aspects of their application

• Manage assets and templates

• Manage user set-up, access and passwords

• Track approve marketing material customisations

Central control. Local empowerment.

The Industry’s Leading Marketing Automation Solution

Hosting

Set-Up: Customisation, Integration, Population, Training

License Fee

Support & Maintenance

Variable by business need

By module for 36 months

If hosted by Code

In line with SLA

• Designed by marketers – for marketers

• A proven product - that you can customise your business need

• Modular and scalable – combine features to solve your issues now and over time

• Re-invest your time and budget in addressing your consumers, not implementing your campaigns

Simple. Fast. Accurate. Empowering.

The contents of this document remain the intellectual property of Code

Robin Bonn

Business Development Director

robin.bonn@codeworldwide.com

+44 (0)20 7866 7827

+44 (0)7989 330 449