code: adzu - marketing production automation
DESCRIPTION
TRANSCRIPT
Create: On-line, Print, TV, E-mail, Direct mail, Radio.
One system, One process.
From media schedule to finished campaign in 20
seconds
Plugs into your existing systems: asset management,
workflow, financial, media.
Industry-standard technology platforms
Every ad: on-brand, on-message and legally correct.
Every time
Equip your teams to respond faster and more
effectively than the competition
> 120,000 marketing materials created each year.
Built by Omnicom’s Technology business.
Pick the components that meet your business need.
Grows with you over time
Reporting
Campaign & Media Planning
Online Automated Trafficking
Ad Builder
Consistent campaigns across all media Tailored to region or location
On brand On time
Feature Deep Dive
Interfaces built in
Adobe Flex allows
complex functions to
be delivered to the
user simply and
intuitively
More efficient and more effective marketing
• User can locate relevant media locations in print, on-line, radio & TV
• Fully integrated media database imports latest specification and media calendar data.
• adZU knows the spec that each needs to be built to and when the deadline is
• Media plan import functionality to create insertions directly from Excel spreadsheets
Simple. Fast. Accurate.
• End-to-end
management of the
production process
• Instantly track the
status of each
transaction
• Fully approval
management
functionality
Technology to make more money for your business
• Instantly customise print ads with images and text
• Intelligent re-sizing to fit booked media spaces
• Business rules control which areas are fixed and which are customisable
• Ensures every ad complies with brand and legal guidelines
Central control. Local empowerment.
• Print templates created in Adobe InDesign
• Easy task to tag artwork as customisable template
• Print customisations produced using InDesign Server
• Very high level of control over typography
• Intelligent image re-sizing using Adobe Photoshop plug-in
• Output formats: PDF, INDD, Jpeg, PNG etc
• Each material distilled to production options of printer or publication
Proven. Modular. Integrated.
• Instantly customise email campaigns with images, text and links
• Business rules control which areas are fixed and which are customisable
• Create campaigns by up-loading prospect lists or by sourcing prospects from central marketing database
• Full tracking of send, clicks and bounces
• Opt-outs automatically managed by adZU
The Industry’s Leading Marketing Automation Solution
• Instantly create on-line Flash
banners, customised with
images and text
• Only adZU creates IAB
compliant banners
• Functionality to bulk create
banners via spreadsheet up-
load
• Adobe Flash Integration - easy
task to tag and export banners
ready for on-line customisation
More efficient and more effective marketing
• Instantly create TV ads or web video
• Broadcast quality (including HD) or Flash output
• Users mix and match video selections with sound and voice tracks
• Create high quality text overlays
• Videos rendered and ready to traffic in seconds
Simple. Fast. Accurate.
• Assets can be stored within adZU or
pulled from external systems
• Transactions may initiated within adZU or
via media plan up-load or via call from
workflow tool
• adZU transactional data exported directly
into 3rd party systems including DDS
• Full integration with 3rd party media tools
including Adstream, Adfast, Fastchannel
and Mars
• Single sign on with corporate intranets
• Pulls customer data directly from CRM
systems to enable full one-to-one
communication
Technology to make more money for your business
• Budget planning wizard guides users through the process of establishing spend by product and consumer targets
• Budget tracking features display real time reports of spend
• Reporting functionality rolls-up budget data into management reports
• Billing functionality exports financial data into client's existing financial management applications to enable seamless billing and financial reconciliations
Proven. Modular. Integrated.
• Full admin site allows clients to control all aspects of their application
• Manage assets and templates
• Manage user set-up, access and passwords
• Track approve marketing material customisations
Central control. Local empowerment.
The Industry’s Leading Marketing Automation Solution
Hosting
Set-Up: Customisation, Integration, Population, Training
License Fee
Support & Maintenance
Variable by business need
By module for 36 months
If hosted by Code
In line with SLA
• Designed by marketers – for marketers
• A proven product - that you can customise your business need
• Modular and scalable – combine features to solve your issues now and over time
• Re-invest your time and budget in addressing your consumers, not implementing your campaigns
Simple. Fast. Accurate. Empowering.
The contents of this document remain the intellectual property of Code
Robin Bonn
Business Development Director
+44 (0)20 7866 7827
+44 (0)7989 330 449