coca cola company

FOUNDATION AND

HISTORY

THE INVENTION OF COCA-COLA

John PembertonThe original inventor of

Coca-cola

COCA LEAF KOLA NUT

FLAVOURING

Founder of Coca Cola

John PembertonThe original inventor of

Coca-cola

Asa CandlerThe Founder of Coca

ColaThe most successful

chairman

1895189118881886

Coca Cola

BORN

Coca Cola’s first BOTTLING

In a drug store

occurred

HISTORY &MILESTONES

Coca Cola isSold and drunk in

EVERY STATESin the USA

191319061899

The first bottling

was doneAGREEMENT

1909

400 Coca-Cola plants

were operatingBOTTLING

Coca Cola is distributed by

2,300 WHOLESALERS

415,000 RETAILERS

19311930

The company started moving

GLOBALY

1938

Santa ClausPausing for a Coke

EnteredAustralia,

AustriaNorway

South Africa

1982 19901960

Appeared in

VIET NAM1994 Officially started

operations

Introduction of

DIET COKE

First time sold in

EAST GERMANY

2005 2017

Reached

+200 COUNTRIES

COCA COLAZEROdebut

LOGO

SLOGAN

MISSION

REFRESHTHE WORLD

INSPIRE MOMENTS OF OPTIMISM

AND HAPPINESSCREATE VALUE

AND MAKE A DIFFERENCE

PEOPLE

PARTNERSPROFIT

PRODUCTIVITY

VISION

PORTFOLIO

PLANET

Organizational Structure

Coca Cola

Coca-Cola Company Coca-Cola Bottler

Functional Organization

• Financial Accounting• Manufacturing• Human resource• Marketing • Sales• IT

- President of the Coca-Cola Company’s EMEA Group

- Responsibility for overseeing the operations of six business units spanning from Western Europe to Russia to Southern Africa

Brian Smith

EMEA (Europe, Middle East & Africa)

Geographic Organization

-President of the Coca-Cola Company’s Latin America Group

-Responsibility for overseeing the operations of four business units across nearly 40 Latin and Caribbean countries

Alfredo Rivera

Latin America

- Executive Vice President and President, Coca-Cola North America

J. Alexander M. Douglas

North America

- President of Asia Pacific Group

- Responsibility for the operations of five business units spanning more than 30 countries

John Murphy

Asia Pacific

Geographic organization

Values Element Group

Personal Initiative

Teamwork

Benefit Of Customers

Human Development

Standard Element Group

IntergrityRespect

And Belief

Commitment

Values Element Group

Brand

Language Slogan

Colour

PRODUCT CATEGORIES AND THE ACHIVERMENTS ON PRODUCT DEVELOPMENT

1955500+ beverage brand

200+ countries

3500 + Beverage

1963

1963

1963

1963

1963

1963

2005

TASTE THE FEELING

3P – 3A Strategy Product Pricing

StrategiesPrice Adjustment

Strategies

PRICING STRATEGIES

3P – 3A STRATEGY

3P

Preference

Pervasiveness

Price To value

3P – 3A STRATEGY

3A

Affordability

Availability

Acceptability

PRICING STRATEGIES

TASTE THE FEELING

3P – 3A Strategy Product Pricing

StrategiesPrice Adjustment

Strategies

PRODUCT PRICING STRATEGIES

“Everyone can enjoy the specialness of Coca-Cola”

PRODUCT PRICING STRATEGIES

Many choices with many different categories, sizes and prices

PRICING STRATEGIES

TASTE THE FEELING

3P and 3AProduct Pricing

StrategiesPrice Adjustment

Strategies

PRICE ADJUSTMENT STRATEGIES

DISCOUNT PRICING• Cash price• Quantity of product

MARKET PENETRATION PRICING• Low price

TASTE THE FEELING

ARCHIEVEMENT

46

The Vice President of the Italian Confederation of Industries, Alessandro Laterza, presented the 2011 Aretè Prize for the best social programme to the Coca-Cola company.

• COCA-COLA WIN 2011 ARETE PRIZE FOR BEST SOCIAL PROGRAMME:

• COCA-COLA AWARDED FOR ITS HEALTH CAMPAGIN ON SAFE DRIVING:

Coca-cola start the health campaign on safe driving and awarded for this campaign at 2012 and the NGOs decided awarded to the coca-cola company.

Awards Of Coca Cola

Worldwide Share

Only 9servings of the soft drink were sold

each day

Now number of coke bottles sold each day

1.8 billion

is the

Coca-Colamost recognized word in

Okaythe world after

$44.3 BIn 2015

Net Revenue

Total number of Coca-Cola Products

3,500

Number of worldwide Coke employees

150,900

Our 2016 Outlook is clear

Topline:● 4 to 5% Organic Revenue Growth● 4 to 5% Net Headwind from Acquisitions & Divestitures ● 4% Currency Headwind

Profit:• 6 to 8% Income Before Tax Growth • 3 to 4% Structural Headwind• 9% Currency Headwind

THANK YOU!