coca cola company
TRANSCRIPT
FOUNDATION AND
HISTORY
THE INVENTION OF COCA-COLA
John PembertonThe original inventor of
Coca-cola
COCA LEAF KOLA NUT
FLAVOURING
Founder of Coca Cola
John PembertonThe original inventor of
Coca-cola
Asa CandlerThe Founder of Coca
ColaThe most successful
chairman
1895189118881886
Coca Cola
BORN
Coca Cola’s first BOTTLING
In a drug store
occurred
HISTORY &MILESTONES
Coca Cola isSold and drunk in
EVERY STATESin the USA
191319061899
The first bottling
was doneAGREEMENT
1909
400 Coca-Cola plants
were operatingBOTTLING
Coca Cola is distributed by
2,300 WHOLESALERS
415,000 RETAILERS
19311930
The company started moving
GLOBALY
1938
Santa ClausPausing for a Coke
EnteredAustralia,
AustriaNorway
South Africa
1982 19901960
Appeared in
VIET NAM1994 Officially started
operations
Introduction of
DIET COKE
First time sold in
EAST GERMANY
2005 2017
Reached
+200 COUNTRIES
COCA COLAZEROdebut
LOGO
SLOGAN
MISSION
REFRESHTHE WORLD
INSPIRE MOMENTS OF OPTIMISM
AND HAPPINESSCREATE VALUE
AND MAKE A DIFFERENCE
PEOPLE
PARTNERSPROFIT
PRODUCTIVITY
VISION
PORTFOLIO
PLANET
Organizational Structure
Coca Cola
Coca-Cola Company Coca-Cola Bottler
Functional Organization
• Financial Accounting• Manufacturing• Human resource• Marketing • Sales• IT
- President of the Coca-Cola Company’s EMEA Group
- Responsibility for overseeing the operations of six business units spanning from Western Europe to Russia to Southern Africa
Brian Smith
EMEA (Europe, Middle East & Africa)
Geographic Organization
-President of the Coca-Cola Company’s Latin America Group
-Responsibility for overseeing the operations of four business units across nearly 40 Latin and Caribbean countries
Alfredo Rivera
Latin America
- Executive Vice President and President, Coca-Cola North America
J. Alexander M. Douglas
North America
- President of Asia Pacific Group
- Responsibility for the operations of five business units spanning more than 30 countries
John Murphy
Asia Pacific
Geographic organization
Values Element Group
Personal Initiative
Teamwork
Benefit Of Customers
Human Development
Standard Element Group
IntergrityRespect
And Belief
Commitment
Values Element Group
Brand
Language Slogan
Colour
PRODUCT CATEGORIES AND THE ACHIVERMENTS ON PRODUCT DEVELOPMENT
1955500+ beverage brand
200+ countries
3500 + Beverage
1963
1963
1963
1963
1963
1963
2005
TASTE THE FEELING
3P – 3A Strategy Product Pricing
StrategiesPrice Adjustment
Strategies
PRICING STRATEGIES
3P – 3A STRATEGY
3P
Preference
Pervasiveness
Price To value
3P – 3A STRATEGY
3A
Affordability
Availability
Acceptability
PRICING STRATEGIES
TASTE THE FEELING
3P – 3A Strategy Product Pricing
StrategiesPrice Adjustment
Strategies
PRODUCT PRICING STRATEGIES
“Everyone can enjoy the specialness of Coca-Cola”
PRODUCT PRICING STRATEGIES
Many choices with many different categories, sizes and prices
PRICING STRATEGIES
TASTE THE FEELING
3P and 3AProduct Pricing
StrategiesPrice Adjustment
Strategies
PRICE ADJUSTMENT STRATEGIES
DISCOUNT PRICING• Cash price• Quantity of product
MARKET PENETRATION PRICING• Low price
TASTE THE FEELING
ARCHIEVEMENT
46
The Vice President of the Italian Confederation of Industries, Alessandro Laterza, presented the 2011 Aretè Prize for the best social programme to the Coca-Cola company.
• COCA-COLA WIN 2011 ARETE PRIZE FOR BEST SOCIAL PROGRAMME:
• COCA-COLA AWARDED FOR ITS HEALTH CAMPAGIN ON SAFE DRIVING:
Coca-cola start the health campaign on safe driving and awarded for this campaign at 2012 and the NGOs decided awarded to the coca-cola company.
Awards Of Coca Cola
Worldwide Share
Only 9servings of the soft drink were sold
each day
Now number of coke bottles sold each day
1.8 billion
is the
Coca-Colamost recognized word in
Okaythe world after
$44.3 BIn 2015
Net Revenue
Total number of Coca-Cola Products
3,500
Number of worldwide Coke employees
150,900
Our 2016 Outlook is clear
Topline:● 4 to 5% Organic Revenue Growth● 4 to 5% Net Headwind from Acquisitions & Divestitures ● 4% Currency Headwind
Profit:• 6 to 8% Income Before Tax Growth • 3 to 4% Structural Headwind• 9% Currency Headwind
THANK YOU!