coca -cola and pepsi in vietnam and india market
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Friday, March 10tth 2017
MN7048WI – INTERNATIONAL ADVERTISING AND SALESModule Tutor
Professor Nancy Sowho
Hiba, John, and MinhTeam No.1
Group Presentation
2
AGENDA
The Introduction
The Body
The Conclusion
Hiba Presentation
John Presentation
Minh Presentation
3
1. The Introduction – The Assignment Purpose - MINH
Five learning outcomes: 1. Demonstrate a systematic understanding of the key concepts and models of international brand management.
2. Critically analyse and evaluate the key elements of what makes an international advertising campaign.
3. Understand and synthesise the challenges involved in the development of strategic creative briefs.
4. Demonstrate a critical understanding of current approaches to evaluating advertising effectiveness.
5. Critically analyse and evaluate the impact of cultural influences on the creation of international advertising and branding.
4
1. The Introduction – The 02 Brands Analyzed - MINH
2016
5
1. The Introduction – The 02 Brands Analyzed - MINH
6
2.1. PEPSI IN INDIA MARKET (HIBA)
7
2.1. WHAT MAKES PEPSI (INDIA) STAND OUT?
• BUBBLINESS• FIZZ• IRREPRESSIBIL
ITY
• CONVEYS THE YOUTH TO STAY OPTIMISTIC (PRESSURE-FREE)
8
2.1. PEPSI (INDIA) – SUCCESSFUL ADVERTISING
9
2.1. PEPSI (INDIA) – SATISFYING THE CUSTOMERS
URBAN DEMAND
REDUCING THE SUGAR
CONTENT
10
2.2. COCA-COCA IN INDIA MARKET (JOHN)
11
2.2. COCA-COCA INDIA – ADVERTISING STRATEGY
12
2.2. WHAT MAKES COCA-COCA INDIA STAND OUT?
• Strong Ad Media and Strategic Use of Social Network
• Availability of Product Choice
• Reachability and Ease Access to Products
13
2.3. VIETNAM BEVERAGE MARKET (2016)
14
2.3. FCB MATRIX
15
2.3. COCA-COLA IN VIETNAM – AD CAMPAIGNS
Taste The FeelingRe-energize The
FeelingFor a New Start of
Feeling
16
2.3. PEPSI IN VIETNAM – AD CAMPAIGNS
Home Dinner with Pepsi
Family Reunion with Pepsi
Spring to All Houses
17
2.3. PEPSI BLUE IN VIETNAM
18
2.3. PEPSI BLUE IN VIETNAM
19
2.4. INDIA AND VIETNAM MARKET COMPARISONS
20
3. Conclusion – Group Assessment
INTERNATIONAL BRANDING INSIGHTS
INTERNATIONAL ADVERTISING
INSIGHTS
21
GROUP PRESENTATION
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