cloud as a growth engine for business
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Cloud as a Growth Engine for Business
Christian KlezlVice President, Cloud Solution SalesIBM Corporation
© 2014 International Business Machines Corporation 22
Shift in personalized computing towards mobile using cloud-based services
Shift towards unbundling business offerings
Shift towards killer-apps disrupting entire industries
Shiftsin the digital economy
Market
© 2014 International Business Machines Corporation
Speed and agility to act fast vis-à-vis clients and outpace competition
Empowerment and engagement to capture and provide compelling services
Economics from utmost effectiveness and efficiency across the entire business
Questionsthat focus on competitiveness and opportunity readiness
Business Leaders raise
?
© 2013 IBM Corporation4
IBM Cloud: Think it. Build it. Tap into it.
© 2013 IBM Corporation5
IBM Cloud: Think it. Build it. Tap into it.
1.96mdownloads of the Wimbledon app
developed by IBM
19.7munique users on wimbledon.com
last year
55%of views to the site from mobile devices
You didn't get to see Wimbledon unless you were sitting in front of a TV.Now people can access us anytime, anywhere, through different devices.
Mick DesmondCommercial Director, The All England Lawn Tennis Club
© 2013 IBM Corporation7
IBM Cloud: Think it. Build it. Tap into it.
5,000logistics companies in Ningbo
share data in the cloud
80%reduced idle time
of one customer’s trucks
¥16msaved annually
by the same customer
We want to build a smarter platform that brings the shipper and receiver closer,and where everything’s visible.
Larry QinCEO of Ningbo Smarter Logistics
© 2013 IBM Corporation9
IBM Cloud: Think it. Build it. Tap into it.
Music Mastermind is turning phones into music studios with cloud, connecting the world through music
Users can now enjoy music creation wherever they are.
Matt Serletic, Co-Founder & CEO, Music Mastermind
250,000active, social and mobile users,
composing and sharing original songs
155countries in a robust;
globally dispersed infrastructure
80%of the $10 billion revenue generated last year
by mobile applications came from gaming
© 2014 International Business Machines Corporation
Efficiency gains from sharing data, facilitating better dispatching and reducing idle time in Ningbo
Engagement with digital and mobile audiences to provide a better experience for Wimbledon fans
New Business from games, music and entertainment born and enabled on the Cloud
Expectationsdetermine direction and scope of any cloud adoption
Client
© 2014 International Business Machines Corporation 12
Cloud is changing the way enterprises work and transforming the way IT and business processes are delivered
**Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013
*Source: IBM Market Insights, March 2014, Internal IBM Estimates
***Source: IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 2014
25% CAGR
24% CAGR
28% CAGR
Cloud Opportunity*
$392B, 25% CAGR
2013 2017
PrivateCloud
IaaS +PaaS
SaaS +BPaaS
Market Drivers:
Nearly 70% of enterprises to pursue hybrid cloud by 2015**
91% of net new software built for cloud delivery in 2014***
Growing IT complexities accelerating shift to software defined solutions
Open standards driving new class of innovation
Expanding role of Service Providers
© 2014 International Business Machines Corporation 1313
Enterprises need to securely balance the integration of cloud with back-end systems and drive new levels of insight from data
The highest value is derived when we bring the Systems of Record and Systems of Engagement data together to generate the insights
~70%of enterprises to
pursue hybrid cloud computing by 2015*
Optimization Innovation
*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013
© 2014 International Business Machines Corporation 1414
Make better decisions with Real-time Actionable Insights
Restlessly reinvent and innovate your processes
Accelerate your time to market
Integrate across the enterprise
Introducing the Composable BusinessA Building Block Approach
© 2014 International Business Machines Corporation 1515
Key roles in a Composable Business
Business Leaders
IT LeadersDevelopers
© 2014 International Business Machines Corporation 1616
IBM Cloud marketplace
IBM creates a new buying experience for Cloud Services
• New unifying, digital experience across Biz, Dev, and Ops roles to Learn, Try, and Buy
• Services across all cloud: IaaS, PaaS, and SaaS, not just a slice
• Over 200 IBM and Third-Party Software and Services offered side-by-side.
• Easy access to build, consume, deploy and purchase services
ibm.com/cloud
© 2014 International Business Machines Corporation 1717
Enabling business transformationBusiness Processas a Service
Marketplace of high value consumable business applications
Softwareas a Service
Composable and integrated application development platform
Platformas a Service
Enterprise class, optimized infrastructure
Infrastructureas a Service
SmarterWorkforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
IBM’s cloud capabilitiesThink it. Build it. Tap into it.
Cloud Managed Services
Infrastructure Solutions
© 2014 International Business Machines Corporation 18
SoftLayer Stands
All resources are virtualized
All resources are shared
Cloud providers and many in the market make some core assumptions that mandate that…
With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases
… virtualization is a choice with a flexible set
of options
… resources can be shared, dedicated or
mixed.
…the client has ultimate choice
Apart
© 2014 International Business Machines Corporation 19
IPv4/IPv6 dual stackGlobal DNS
Global DDOS MitigationGlobal Internet Exchanges & Peering
Data Center & Network Point of PresenceNetwork Point of Presence
India
China
Hong Kong
Singapore
MelbourneSydney
Tokyo
Seattle
San Jose
Los Angeles
Mexico City
Houston
DenverDallas
Miami
AtlantaWashington D.C.
MontrealTorontoChicago
LondonFrankfurt
Paris
Amsterdam
Brazil
New York City
IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence
40 data centers worldwide in 15 countries and five continents globally.
New cloud investments will meet clients’ needs for choice, compliance and data
residency.
Providing you localized capabilities you require
© 2014 International Business Machines Corporation 20
Enabling business transformationBusiness Processas a Service
Marketplace of high value consumable business applications
Softwareas a Service
Composable and integrated application development platform
Platformas a Service
Enterprise class, optimized infrastructure
Infrastructureas a Service
SmarterWorkforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
Delivering a cloud-based Platform as a Service
Cloud Managed Services
Think it. Build it. Tap into it.
Infrastructure Services
© 2014 International Business Machines Corporation 21
BlueMix: a Composable Services development environment
IBM gets credit for being the first traditional systems management software vendor to concretely demonstrate it is able to execute on its vision for transformation and cloud across production on prem, SaaS and API delivery options. As such, IBM has raised the bar for competitors looking to transform traditional system management software offerings to SaaS-based delivery models.
- IDC, Feb 2014
Run Your AppsChoose any language runtime or bring their own. Just upload your code and go.
DevOps
Development, monitoring, deployment and logging tools to run the entire application
APIs and ServicesA catalog of open source, IBM and third party APIs services - stitch together an application in minutes.
Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs
Extend SaaS AppsDrop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web)
© 2014 International Business Machines Corporation 22
IBM knows how to rally developers around emerging technology
4M+ developerWorks members
100University partnerships in
20 countries
1K+ startupsIBM Global Entrepreneurship Program
dev@Pulse
BlueMix days
BlueMix Garage
43IBM Innovation Centershosting
3000+ events
BlueMix Garagepartnership w/Galvanize to put IBM experts in the heart of thriving entrepreneurial communities
© 2014 International Business Machines Corporation 23
Enabling business transformationBusiness Processas a Service
Marketplace of high value consumable business applications
Softwareas a Service
Composable and integrated application development platform
Platformas a Service
Enterprise class, optimized infrastructure
Infrastructureas a Service
SmarterWorkforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
Choice of market leading services
Cloud Managed Services
Think it. Build it. Tap into it.
Infrastructure Services
© 2014 International Business Machines Corporation 24
An expanding IBM SaaS portfolio for Business and IT
CHRO
Kenexa Talent Suite
CIOApplication Performance Mgmt
CFO
Algo Risk Service
CMO
Marketing Center
Sales & Commerce
Commerce on Cloud
Customer Care & Support
Watson Engagement Advisor
Supply Chain
Sterling Supply Chain Visibility
Legal
Emptoris Contract Management
Procurement
Emptoris Spend Analysis
City Operations
Intelligent Operations Center
Recent Acquisitions
Personalized customer engagement & marketing
automation
Mobile security and mobile device, content, and
application management
By 2017, CMOs will spend more on IT than CIOsBy 2017, CMOs will spend more on IT than CIOsGartner
© 2014 International Business Machines Corporation 25
IBM delivers value across the cloud continuum
Fuel the front and back office
Rapidly develop new cloud applications
Accelerate existing applications to the cloud
Simplify management of your dynamic cloud
CreateConsume
License ……. Application ……. Idea ……. Customers
SoftLayer Software Patternson SoftLayer
BlueMix 100+ SaaSApplications
Bring your own
© 2013 IBM Corporation26
IBM Cloud: Think it. Build it. Tap into it.
Choosing to partner with IBM was a fairly easy decision.The advantage of leveraging IBM resources to help manageour infrastructure was a big deciding factor.
Brian MoffordVice President, Drivewyze 130
annual bypasses by average Drivewyze subscriber,improving safety, productive driving and getting home faster
100%of wireless communications encrypted for privacy,
with sensitive government data stored in local data centers
$1,200average annual savings by customer,
through mobile and real-time SaaS
© 2014 International Business Machines Corporation 28
Today’s Business and IT Leaders Can’t Wait to
InnovateAnd Don’t Have to
© 2014 International Business Machines Corporation 29
Speed. Empowerment. Economics.
Think it.Strategize how to use cloud to drive revenue growth and efficiencies.
Build it.Build and run your private or hybrid cloud.
Tap into it.Utilize cloud services delivered from IBM Cloud.
Confidently realize the Benefitsof Cloud
Thank you!
Christian Klezlklezl@us.ibm.com
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