client goals case study: beauty/self-help …...case study: beauty/self-help focused industry -...

CASE STUDY: Beauty/Self-Help Focused

INDUSTRY - Online Media

CLIENT GOALS1. To grow their visitors through targeted, affordable traffic acquisition2. Discover and reach new, relevant audiences

RAD SOLUTION - Distribute publisher’s content to a variety of contextually-aligned influencers to share with their audiences on social media generating

DETAILS CPC - $.20

Audiences - Women, 18-54

CLIENT TYPE - Publisher

Interests - Beauty, Self-Help, Pop Culture, Parents & Health

Content Type - Articles

Client uses RAD INFLUENCER to create evergreen, always-on unique clicks at the exact CPC that they set for each article.

RAD INFLUENCER meets Client’s time-on-site KPI by allowing content to be picked up & distributed by influencers who have relevant feeds & audiences.

RAD INFLUENCER provides:● Continual insights into the top performing categories to

guide future content creation● Top performing influencers to gauge relevant influencers

& audiences● ZINDEX statistics to show the most popular keywords

associated with the people who click on Client’s content

SUMMARY

THE RESULT

Flight Duration Oct 30 - February

Unique Clicks 16,650

Unique Influencers27

Unique FB posts 77